How can CRM play a role in the application of business intelligence?

How can CRM play a role in the application of business intelligence?

Business intelligence (BI) is extremely important for an organization to develop business strategies and make well-informed decisions. BI is primarily obtained by analyzing the data obtained from both the industrial as well as the customer activities, giving the business a complete overview of how the surroundings look like currently, and how it may change in the future. With the evolution of technology and social media, businesses are finding it hard to keep up with the…

How to overcome market saturation in competitive industries?

It is becoming increasingly difficult to enter a competitive market and convert your leads into customers, since there is a unique set of challenges associated with penetrating a market that’s oversaturated. However, anyone looking to enter these markets must realize that they have their own risks and rewards. An over saturated market usually implies a strong demand and is filled to the brim with competitors who are trying to meet it. But, at the same time,…

How can a CRM be customized to suit your sales team’s needs?

How can a CRM be customized to suit your sales team’s needs?

When you are out choosing a CRM tool for your business, there is one thing that you don’t have to ever worry about and that’s options. There is no shortage, whatsoever, of options from which to pick and choose whatever best suits your needs. Even with so many options flooding the market, however, it is still a difficult decision when it comes to choosing the right one. Most modern CRM solutions are capable of being customized…

Seven CRM-based email marketing strategies to improve response

Seven CRM-based email marketing strategies to improve response

The CRM software service plays a vital role in improving the company-customer relationship, which leads to more people clicking, reading, and engaging with your email messages and more often. Well-implemented CRM software allows you to manage data associated with the customers. It organizes customer information, accounts, leads, and sales opportunities on a single platform. A CRM platform also improves the email marketing ROI by helping the sales and marketing teams know what of the sales…

Mobile CRM: How can business productivity be improved using the mobile platform?

Mobile CRM: How can business productivity be improved using the mobile platform?

CRM has, so far, been limited to an environment that only contains devices like desktops and laptops. Although they are portable, switching on laptops simply to perform a minor day-to-day task can become inconvenient and unproductive for a business executive or sales representative. Communicating with your clients and customers via email, studying and analyzing the generated reports for insight or checking and updating the CRM customer database – all these tasks become unavailable as soon as…

How to Select the Right CRM Software For Your Business

How to Select the Right CRM Software For Your Business

As a business, you are always looking for different ways to improve your efficiency and help your team perform better. If the above statement resonates with you, then a customer relationship management (CRM) system is what you need.  Here are some important things that you should consider when choosing a CRM software service to help your business grow: Goals It is crucial that you gain an in-depth understanding of the problem that you are attempting to solve. Make sure that…

How to zero-in on the right number of follow-ups for the best conversions?

How to zero-in on the right number of follow-ups for the best conversions?

For almost every business, each lead that is sourced by the marketing team has the chance to convert into a customer. Keeping that customer loyal not only boosts customer satisfaction, but also provides a constant source of revenue and boosts the chances of obtaining more leads, and the cycle continues. The reason why this conversion rate is not placed at 100% is that, like almost all business processes, it is plagued by a number of obstacles….

Stirred not Shaken: How to accelerate your sales funnel movement efficiently

Stirred not Shaken: How to accelerate your sales funnel movement efficiently

How long does it take for your company to recognize an individual or an organization that could be interested in your products? How long does it take for your company to engage with that lead and understand their requirements, and identify if they are likely to purchase the product? Finally, how long does it take for your company to sit down with a prospect and end up with a new customer? The answers to all these questions…

Understanding an Integrated CRM Software

Understanding an Integrated CRM Software

“Time is Gold”, but how often do we realize its real value? In the business world, time is not just gold but something beyond it. In the good old days, companies had no choice but to deal with bad CRM systems in order to maintain smooth functioning of their business. Why was CRM bad in the good old days? Earlier, CRM was a business support system that used to run on two different systems –…

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