CRM Software in 2016: How CRM-based automation could be the next big thing

A good marketing automation platform enables you to streamline your marketing processes and centralize all the data obtained from sources like emails, landing pages and hosted content. However, if you want to take your marketing automation experience to an entirely new level, you will have to integrate your marketing platform with your Customer Relationship Management (CRM) system. An integrated CRM system will result in seamless transfer of information between the sales and marketing teams, thereby…

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