What is customer Service experience and how can you quantify it?

The term ‘customer Service experience’ is vaguely defined and freely used in different circumstances with various meanings attached to it. This word could be defined in multiple ways, each having its own turn of meaning and introspection. If you ask different departments about customer service experience, you would get disconnected answers, with each department seemingly handling a different set of customers. In simple terms, customer service experience refers to managing customers and satisfying their requirements…

Apr 2016

By Kapture CRMCustomer Data ManagementLeave a comment

CRM for customers – new ways to build creative customer relationships

Back in the 80’s, customer service as a concept, had just emerged within businesses and one can’t help but notice how effective that was in bringing about sales and profits! However, back then many companies had limited number of customers and hence the service was also bounded within that limit. With booming businesses, the need for a better and more evolved customer service came into the picture, which paved way for the customer relationship concepts…

Feb 2016

By Kapture CRMLead ManagementLeave a comment

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