Why is CRM Vital to Maximize Customer Engagement?

Why is CRM Vital to Maximize Customer Engagement?

When talking about the customer service industry, customer engagement is not only a need; it is a way of life. Your business thrives on your customers’ relationship with your brand. Customer engagement is the emotional connection between your customer and your business. Highly engaged customer buy more, promote more, and demonstrate more loyalty. Hence, providing a fine quality customer experience is an important component in your customer engagement strategy. This is ensured by making use…

Know what you’re dealing with: A guide to the type of customers you might encounter

Know what you’re dealing with: A guide to the type of customers you might encounter

Don’t you wish you knew the frame of mind of your customers? What goes through their mind when they make a purchase? How do they decide what’s best for them? Well, these are million dollar questions, if not billion! Let’s get you accustomed to the types of customers your business is going to encounter on a day to day basis.  The Maybe Customer This is the customer who is deciding whether to give you their…

Quick Response to Live Feedback: Ensure Customer Satisfaction and Engagement through Social Channels

Quick Response to Live Feedback: Ensure Customer Satisfaction and Engagement through Social Channels

We all like our issues to be resolved, while complaining to a company’s customer service agent. But, what makes us buy their products again and again? Or what makes us recommend them to our friends? We know that the quality of the product means a lot to us, but there are some additional factors always running in our head, while recommending a brand. 70% of buying experience depends on how the consumers feel they are…

Why should you choose Customized Mobile CRM App?

Why should you choose Customized Mobile CRM App?

For the search Keyword ‘CRM app‘, Google will return you an astounding 14, 50,000 results. Can this reasonably mean that there are at-least ten thousand CRM developers ready with adequate solution for a needy customer? In truth, businesses find it much harder to find a Customizable Mobile CRM App. Most Mobile CRM come with inadequate features or pre-built model that are frequently clunky or support limited features. Meanwhile, a Mobile CRM needs much greater versatility and utility to deal with…

Permission Engagement: How to Overcome Entry Barrier for modern customer engagement?

Permission Engagement: How to Overcome Entry Barrier for modern customer engagement?

Let’s consider a figurine in a super-market; It just cries-out ‘Buy-me, Buy-me’ each time anyone passes nearby. People get startled and eventually start to walk around the idol. Now consider another figurine that surprises passerby with an interesting message. Which dolls are going to get sold-out and which one gets dusted in the warehouse? Today marketing is facing a very similar scenario In the modern environment your customers are constantly under a bombardment of sales…

How does CRM gamification help in driving customer engagement?

How does CRM gamification help in driving customer engagement?

Gamification is the application of game techniques in non-gaming environments to effect continuous improvement. In the context of a business application, gamification aims to improve employee as well as customer engagement. The fundamental concept behind gamification is that it works on the human need for competitiveness and makes an individual want to constantly improve themselves and excel at their activities, and do so in an enjoyable manner. Gamification guides the individual on a desired path by motivating them…

How does Social Media retrieve new challenges for companies?

How does Social Media retrieve new challenges for companies?

Social media has become an indispensable asset for every company in the recent years. It is a powerful toll, which, if utilized intelligently, can work wonders! It has become a very integral part of marketing for various organizations across the board. However, it’s still a relatively new tool that has a steep learning curve. As it continues to evolve, knowledge about the field will be attained through trial and error. At times, trying to understand…

Marketing CRM: Unite all your marketing channels to better engage with your customers

Marketing CRM: Unite all your marketing channels to better engage with your customers

Today’s markets are entirely controlled by the customers. Long gone are the days when businesses decided what value they wanted to provide to the public, and with minimal competition in place, the customers had no choice but to accept the status quo. This was largely contributed by the absence of a substantial forum where customers could easily voice their product requirements and grievances. With the advent of technology, and the invention of interconnected digital networks,…

How to create and follow-through with a Social CRM strategy?

How to create and follow-through with a Social CRM strategy?

About a decade and a half ago, customer interaction was limited to communication channels like mail, call centers, and company website visits. As technology became more developed and accessible, people started mass migrating to media platforms where they could easily and quickly interact with each other – it was given a blanket term of “social networking sites”. By adopting these platforms, customers were no longer restrained to engaging with businesses through an impersonal dialogue. On…

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