Why is CRM Vital to Maximize Customer Engagement?

Why is CRM Vital to Maximize Customer Engagement?

When talking about the customer service industry, customer engagement is not only a need; it is a way of life. Your business thrives on your customers’ relationship with your brand. Customer engagement is the emotional connection between your customer and your business. Highly engaged customer buy more, promote more, and demonstrate more loyalty. Hence, providing a fine quality customer experience is an important component in your customer engagement strategy. This is ensured by making use…

Permission Engagement: The new customer engagement strategy

Permission Engagement: The new customer engagement strategy

Let’s consider a figurine in a super-market; It just cries-out ‘Buy-me, Buy-me’ each time anyone passes nearby. People get startled and eventually start to walk around the idol. Now consider another figurine that surprises passerby with an interesting message. Which dolls are going to get sold-out and which one gets dusted in the warehouse? Today marketing is facing a very similar scenario In the modern environment your customers are constantly under a bombardment of sales…

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