Permission Engagement: How to Overcome Entry Barrier for modern customer engagement?

Permission Engagement: How to Overcome Entry Barrier for modern customer engagement?

Let’s consider a figurine in a super-market; It just cries-out ‘Buy-me, Buy-me’ each time anyone passes nearby. People get startled and eventually start to walk around the idol. Now consider another figurine that surprises passerby with an interesting message. Which dolls are going to get sold-out and which one gets dusted in the warehouse? Today marketing is facing a very similar scenario In the modern environment your customers are constantly under a bombardment of sales…

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