CMS and CRM: How does one complement the other and amplify the benefits?

CMS and CRM: How does one complement the other and amplify the benefits?

A CMS (Content Management System) is a framework that helps in structuring and organizing the content on a website by providing tools that are adaptable to even non-technical users, and is commonly used for articles, blogs, product descriptions or news-posts. A CRM (Customer Relationship Management) system, on the other hand, is more adept at managing the interactions that occur between a business and its customers through the produced content, and provides practical insight that can…

Are you selling Outdated Stocks: 8 Reasons why selling outdated is not good for your business?

Are you selling Outdated Stocks: 8 Reasons why selling outdated is not good for your business?

Managing the inventory is a key part of every manufacturing business in order to function efficiently. When it comes to manufacturing products, different companies have different approach of looking at it. Some companies tend to stock manufactured products in bulk while some believe in demand-based production. Companies often tend to stock excess inventory eyeing bulk purchasing or assuming shortages in the later stages but there are more disadvantages than advantages in the process. Doing this…

How to Run Differentiated Realtor Marketing Through a CRM Software

How to Run Differentiated Realtor Marketing Through a CRM Software

The sales activities of a company are generally associated with all the processes that start with prospective lead generation right up to closing the deal with the customer. Along the path to this conversion are various barriers that must be tackled head-on and with a clear view, in order to convince the customer to believe in the utility of the offerings and purchase a product or service. Some of these barriers include lack of product…

Start Targeted Spending through a Step-by-Step Campaign Assessment: CRM Lessons

Start Targeted Spending through a Step-by-Step Campaign Assessment: CRM Lessons

An expanding and disconnected market requires targeted marketing. Every marketer wants to run that perfectly targeted campaign that gets maximum conversion within a given budget. But the truth differs significantly. A business should ideally start by focusing on a certain audience characteristic. This could be an audience group, age range, specific taste, belief etc. A business shouldn’t be generally focusing on a single audience characteristic. An ideal audience group may require a single or a…

Why CRM is the Practical Business Productivity Tool that your Business Actually Need?

Why CRM is the Practical Business Productivity Tool that your Business Actually Need?

Tools + Process+ Employees = Productivity Productivity is one of the key metrics for modern employee evaluation processes. While it could be a great generic tool for motivating your employees, there are certainly better ways for getting more done in less time. Ideally an increased Productivity should come from better tools combined with sharper processes that equip motivated employees. For a Growing business, productivity is the most frequently used buzzword; a word that employees look…

CRM Software For Real Estate Agents

CRM Software For Real Estate Agents

Let’s Build a Profitable Realty Business Sales leads are quite important, but no industry depends on them as much as the Real Estate sector. This is because home buyers are more likely to go with a developer referred to them by a credible source. It’s been estimated that 3 out of 4 buyers then stick with the developer or the agent. The ratio increases to 4 out of 5, if they’ve bought a property from…

ERP CRM Integration Benefits | ERP Software | Kapture CRM

ERP CRM Integration Benefits | ERP Software | Kapture CRM

Companies have purchased and deployed ERP and CRM systems separately from each other, but integrating the two systems can reap considerable benefits around time to market, improved cash flow and agility. Optimizing the business process as a whole, rather than individual parts, is the surest path to a successful incorporation project, experts say. The benefits of ERP-CRM integration are huge. ERP systems provide much-needed internal information that can be shared with new stakeholders. CRM systems…

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