How can CRM play a role in the application of business intelligence

Business intelligence (BI) is extremely important for an organization to develop business strategies and make well-informed decisions. BI is primarily obtained by analyzing the data obtained from both the industrial as well as the customer activities, giving the business a complete overview of how the surroundings look like currently, and how it may change in the future. With the evolution of technology and social media, businesses are finding it hard to keep up with the…

31

Mar 2016

By Kapture CRMProductivityLeave a comment

How can a CRM be customized to suit your sales team’s needs?

When you are out choosing a CRM tool for your business, there is one thing that you don’t have to ever worry about and that’s options. There is no shortage, whatsoever, of options from which to pick and choose whatever best suits your needs. Even with so many options flooding the market, however, it is still a difficult decision when it comes to choosing the right one. Most modern CRM solutions are capable of being customized…

18

Mar 2016

By Kapture CRMSalesLeave a comment

Understanding an Integrated CRM Software

“Time is Gold”, but how often do we realize its real value? In the business world, time is not just gold but something beyond it. In the good old days, companies had no choice but to deal with bad CRM systems in order to maintain smooth functioning of their business. Why was CRM bad in the good old days? Earlier, CRM was a business support system that used to run on two different systems –…

14

Mar 2016

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4 steps to effective customer relationship management

In the modern age, where technology is improving exponentially and digital is the new norm for everything data-related, customers are able to browse through products that meet their requirements with relative ease. They can also connect with other customers who have purchased the product and figure out if the offering met their expectations, provided more than what was advertised, or fell short of its promises. This mode of inter-connectivity also allows the customers to compare…

11

Mar 2016

By Kapture CRMLead ManagementLeave a comment

How can CRM be applied for Indian circumstances?

In India, organisations spend more on acquiring customers than they do on retaining them. Hence, customer relationship management has become an emerging trend for businesses operating in such fiercely competitive circumstances. Many firms are now focusing on their relationships with their existing customers and are trying to retain them while increasing the number of new customers. In the country, the general notion is that ‘CRM software is for larger organizations’. However, as opposed to this prevailing notion, the applicability of…

10

Mar 2016

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How to pick a cloud-based CRM Software for Small Businesses?

With rapidly growing competition in the market today, establishing or growing a small business is a tough ask. One thing that small businesses miss the most is a systemized and efficient technique to deal with their leads. Since you are a small business, you just cannot afford to lose out on any leads that come to you. This is where cloud-based mobile CRM software comes into play. A CRM software application helps you gather, manage and convert…

10

Mar 2016

By Kapture CRMCloudLeave a comment

Benefits of Customer Relationship Management Software

Are you still running your business in an old-fashioned manner? Over the past few years, things from a business point of view seem to have changed a lot. Whether it is a small business or an established firm, every company wants to cater to their customers to the best of their potential. Since the market competition is too high, only a few companies can manage to sustain their position while others fail. So what have…

09

Mar 2016

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7 potential speed breakers breaking affecting your sales speed

The sales industry has rapidly changed and evolved over the years. The overzealous sales team has been replaced by a new generation of highly trained, tech-savvy and competent professionals who are able to utilize technology to provide relevant information to the clients in a fast and efficient manner. The sales industry is becoming more and more competitive each year. The assessments and planning sessions are becoming vital for business owners and staff members. There is…

09

Mar 2016

By Kapture CRMSalesLeave a comment

The Internet of Things: How is IoT significant for CRM-centric systems

The Internet of Things (IoT) is a colloquial term that refers to the increased inter-connectivity that is being incorporated in a wide range of physical objects, through embedded electronics – ranging from smartphones and automobiles to household products like toasters and water bottles, to wearable equipment such as fitness trackers and watches. Using IoT, ‘smart’ machines can easily interact with each other through the exchange of data, via an integrated network. From the perspective of…

08

Mar 2016

By Kapture CRMProductivity2 Comments

5 tips that will help you improve your company’s sales

Are you satisfied with the sales result of your company? If not, then this is the time to analyze the improvements required and work on them with time, to meet your goals. Evaluating which parts of your sales process are on the right track, will always help you close more deals. Here’s a list of 5 things that, if done right, will help you better your business sales performance. Setting your Sales Goals Perfectly – Business is…

08

Mar 2016

By Kapture CRMSalesLeave a comment

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