Understanding an Integrated CRM Software

Understanding an Integrated CRM Software

“Time is Gold”, but how often do we realize its real value? In the business world, time is not just gold but something beyond it. In the good old days, companies had no choice but to deal with bad CRM systems in order to maintain smooth functioning of their business. Why was CRM bad in the good old days? Earlier, CRM was a business support system that used to run on two different systems –…

CMS and CRM: How does one complement the other and amplify the benefits?

CMS and CRM: How does one complement the other and amplify the benefits?

A CMS (Content Management System) is a framework that helps in structuring and organizing the content on a website by providing tools that are adaptable to even non-technical users, and is commonly used for articles, blogs, product descriptions or news-posts. A CRM (Customer Relationship Management) system, on the other hand, is more adept at managing the interactions that occur between a business and its customers through the produced content, and provides practical insight that can…

Benefits and Hardships of Simultaneously Running Multiple Campaigns

Benefits and Hardships of Simultaneously Running Multiple Campaigns

Campaigns are a very important part of a marketing strategy. They are capable of attracting the target audience and making a long-lasting, high-impact impression on them. It is often considered by business experts to be the best way to interact with customers and get the organization to ‘stand out in the crowd’ amongst its growing number of competitors. Multitasking is an amazing talent, and it works well in business too. Effective marketing is a result of multitasking on various active campaigns….

Realtor Lead Management: How CRM helps you handle large volume leads?

Realtor Lead Management: How CRM helps you handle large volume leads?

Are you prepared to face an overwhelming volume of leads? It’s a problem that many realtors would love to have. But in reality, even if you have a large volume of leads pouring in from different channels, a very small percentage of them are prospective leads that would actually end up with a closed transaction. In such scenarios, you would be glad to have a way to narrow down the serious customers and not spend much time dealing with the…

How are offline campaigns the biggest assets in modern business relationships?

How are offline campaigns the biggest assets in modern business relationships?

Companies today have extremely impersonal relationships with their customers. With the advent of the Internet, although people can now easily connect with other individuals located thousands of miles away, their interactions are disconnected and empty. Businesses, in the modern context, cannot thrive on such detached and fickle relationships, and to create the right business image, they must come up with ways to keep their customers engaged and loyal. With an unending line of competitors ready…

How to Run Differentiated Realtor Marketing Through a CRM Software

How to Run Differentiated Realtor Marketing Through a CRM Software

The sales activities of a company are generally associated with all the processes that start with prospective lead generation right up to closing the deal with the customer. Along the path to this conversion are various barriers that must be tackled head-on and with a clear view, in order to convince the customer to believe in the utility of the offerings and purchase a product or service. Some of these barriers include lack of product…

How does CRM deliver a clear direction for your sales activity and transactions?

How does CRM deliver a clear direction for your sales activity and transactions?

The real estate industry of today has achieved a state of market saturation from a constant influx of aspiring real estate agents who are all determined to become the top marketer. The vast pool of agents for property buyers and sellers to choose from has exponentially increased the time it takes for the customer to vet and select an agent. On the other side of the coin, quality agents are getting lost in the crowd…

Five CRM-centric integrated approaches that attract and keep your customer

Five CRM-centric integrated approaches that attract and keep your customer

Are you still holding on to old-school advertising to lure customers? Do you think you can survive the modern day competition or steer any attention with it? CRM-centric integrated approach works like a pied piper for the customers of an organisation. CRM integration is all about allowing your company’s website and CRM to function together seamlessly. Instead of using CRM simply as a database of the customer information, this integration encourages the CRM to automatically…

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