Customer Profiling- The Magic Of Simplification

Customer Profiling- The Magic Of Simplification

Let’s assume you are the owner of a bakery. In a bid to increase your sales, you decide to come up with a new range of baked goods. But, that’s only a tiny part of the work done. There are quite a lot of questions that need to be answered before launching any product. Questions like- Do you know who your customers are? What they like? What they buy? These are all important points, the…

Marketing Automation And CRM: Two Sides of a Coin

Marketing Automation And CRM: Two Sides of a Coin

From afar, marketing automation and customer relationship management (CRM) software appear to be one and the same. This is probably due the fact that the purpose of both these systems is business and revenue generation, through customer acquisition and retention. But, in reality, they both fulfil two distinct set of functions. It is a known fact that even the best CRM platforms fail to perform in the absence of a bucket of quality, organic leads. …

3 methods to facilitate employee adoption of a CRM system

3 methods to facilitate employee adoption of a CRM system

What is a sales team without adequate support and resources? Just a team that cannot produce the desired results for you. If this is happening with your business, then now is the right time to expand and invest in better business implementation options. But let’s be practical. Professional development is pretty much a must in the context of modern businesses and competitive circumstances. Whether it is your sales team or any other department, adopting the correct…

What are the 3 most important lessons of CRM?

What are the 3 most important lessons of CRM?

As a business tool, Customer Relationship Management (CRM) has always been in the eye of the storm. Although traditional systems can sometimes boast high performance values, the general results have not always been up to the mark. While the ROI gained from a CRM software service might vary widely, some things have and might still go terribly wrong with CRM systems in recent times. A lot of experts are divided on why most CRM software doesn’t…

How to Run Differentiated Realtor Marketing Through a CRM Software

How to Run Differentiated Realtor Marketing Through a CRM Software

The sales activities of a company are generally associated with all the processes that start with prospective lead generation right up to closing the deal with the customer. Along the path to this conversion are various barriers that must be tackled head-on and with a clear view, in order to convince the customer to believe in the utility of the offerings and purchase a product or service. Some of these barriers include lack of product…

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