Marketing Automation And CRM: Two Sides of a Coin

From afar, marketing automation and customer relationship management (CRM) software appear to be one and the same. This is probably due the fact that the purpose of both these systems is business and revenue generation, through customer acquisition and retention. But, in reality, they both fulfil two distinct set of functions. It is a known fact that even the best CRM platforms fail to perform in the absence of a bucket of quality, organic leads. …

17

Aug 2017

By Archit AprameyanMarketingLeave a comment

3 methods to facilitate employee adoption of a CRM system

What is a sales team without adequate support and resources? Just a team that cannot produce the desired results for you. If this is happening with your business, then now is the right time to expand and invest in better business implementation options. But let’s be practical. Professional development is pretty much a must in the context of modern businesses and competitive circumstances. Whether it is your sales team or any other department, adopting the correct…

21

Mar 2016

By Kapture CRMProductivityLeave a comment

What are the 3 most important lessons of CRM?

As a business tool, Customer Relationship Management (CRM) has always been in the eye of the storm. Although traditional systems can sometimes boast high performance values, the general results have not always been up to the mark. While the ROI gained from a CRM software service might vary widely, some things have and might still go terribly wrong with CRM systems in recent times. A lot of experts are divided on why most CRM software doesn’t…

18

Mar 2016

By Kapture CRMProductivityLeave a comment

How to Run Differentiated Realtor Marketing Through a CRM Software

The sales activities of a company are generally associated with all the processes that start with prospective lead generation right up to closing the deal with the customer. Along the path to this conversion are various barriers that must be tackled head-on and with a clear view, in order to convince the customer to believe in the utility of the offerings and purchase a product or service. Some of these barriers include lack of product…

02

Mar 2016

By Kapture CRMSalesLeave a comment

CRM Systems

Marketing Automation And CRM: Two Sides of a Coin

3 methods to facilitate employee adoption of a CRM system

How to Run Differentiated Realtor Marketing Through a CRM Software

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