Blurred Lines: How is CRM blending your sales and marketing operations?

Blurred Lines: How is CRM blending your sales and marketing operations?

Sales and marketing are two entities within an organization that didn’t always get along famously. When sales were disappointing, the marketing team blamed the sales force for its poor show. The sales team claimed that the marketing team set the prices too high and utilized a large chunk of the budget. More broadly, the sales department believed that marketers had no idea with what’s really going on with the customers, while the marketing department were…

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