How can a startup run a successful lead generation campaign?

How can a startup run a successful lead generation campaign?

One of the major challenges in today’s market is effective lead generation, and this is especially true for new startups. Most startups today fully understand their product or service, but usually fail at correctly analyzing their target market, which leads to less than optimal lead generation and sales. A common mistake that a lot of startups make is simply advertising the product to everyone in the hopes of gaining customers – a big no-no as…

Evaluation & Types of Customer Relationship Management Software

Evaluation & Types of Customer Relationship Management Software

In the modern world, the need for a CRM solution is felt by all companies. From small businesses to established organizations, CRM plays a vital role in ensuring the smooth functioning of any business and helps keep it updated. Customers are the core of every business and therefore keeping them satisfied and happy with the services that you provide is the need of the hour. Managing a better relationship with your customers will always boost your business as well as increases…

Seven important Cloud Facts that could set your business Racing?

Seven important Cloud Facts that could set your business Racing?

There are many reasons in the modern times as to why businesses might be leaning towards the latest cloud-computing technology. The trend does seem to be very viable and beneficial and why won’t it be? Cloud computing allows your business to set up a virtual office of sorts and provides you with the flexibility of working on every aspect and every department of your office, in a more organized, effective and well-set manner; a digital…

How CRM software aligns your Sales and Marketing to its Core ?

How CRM software aligns your Sales and Marketing to its Core ?

At its basic function, key role of marketing and sales is to co-ordinate to acquire new customers and keep existing ones. For any business to actualize its true potential, sales and marketing departments needs to find its sense of collaboration and waltz; Your business could continually face communication lapses between your marketing and your sales departments. It eventually turns into a blame game, which finally leads to business bearing the brunt. A major factor that…

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