CLOUD COMPUTING AND CUSTOMER RELATIONSHIP MANAGEMENT

CLOUD COMPUTING AND CUSTOMER RELATIONSHIP MANAGEMENT

Of late, one particular term which has found its way into the lexicon of IT services and CRM is “cloud computing” or “cloud CRM”. Cloud computing is a new IT model wherein both the hardware and software services are provided on demand to customers through the network independently of the terminal device and location. In the current business environment, companies are investing heavily in hiring cloud computing providers rather than in enhancing their IT infrastructure….

Compulsive Lead Tracking can increase your Conversion Rate

Compulsive Lead Tracking can increase your Conversion Rate

Most running businesses are usually agonistic about their lead tracking mechanism. Most businesses or sales people consider lead processing as a one-to-one conversation, giving little significance to the complete picture or lead to sales patterns. The truth is that following this blind method may even temporarily improve your ability to handle large volume of leads. But at the same time, it constricts your incoming leads as a passive flow of prospects. You will fail to…

Top Five Data Resources you could Unlock with CRM-based Data Management?

Top Five Data Resources you could Unlock with CRM-based Data Management?

Today every business needs to navigate through a muddled and increasingly confusing landscape. Here, business data achieves visibility and certainty for your business process, enabling your business to adapt to changing business environment. CRM-based data management allows you to make sense of otherwise rouge data accumulated during daily business processes. Rather than depending on 3rd party information, this allows you to utilize your own private data to make insightful improvements. This segregates and categories rugged…

How can CRM play a role in the application of business intelligence?

How can CRM play a role in the application of business intelligence?

Business intelligence (BI) is extremely important for an organization to develop business strategies and make well-informed decisions. BI is primarily obtained by analyzing the data obtained from both the industrial as well as the customer activities, giving the business a complete overview of how the surroundings look like currently, and how it may change in the future. With the evolution of technology and social media, businesses are finding it hard to keep up with the…

How to overcome market saturation in competitive industries?

It is becoming increasingly difficult to enter a competitive market and convert your leads into customers, since there is a unique set of challenges associated with penetrating a market that’s oversaturated. However, anyone looking to enter these markets must realize that they have their own risks and rewards. An over saturated market usually implies a strong demand and is filled to the brim with competitors who are trying to meet it. But, at the same time,…

How can a startup run a successful lead generation campaign?

How can a startup run a successful lead generation campaign?

One of the major challenges in today’s market is effective lead generation, and this is especially true for new startups. Most startups today fully understand their product or service, but usually fail at correctly analyzing their target market, which leads to less than optimal lead generation and sales. A common mistake that a lot of startups make is simply advertising the product to everyone in the hopes of gaining customers – a big no-no as…

Evaluation & Types of Customer Relationship Management Software

Evaluation & Types of Customer Relationship Management Software

In the modern world, the need for a CRM solution is felt by all companies. From small businesses to established organizations, CRM plays a vital role in ensuring the smooth functioning of any business and helps keep it updated. Customers are the core of every business and therefore keeping them satisfied and happy with the services that you provide is the need of the hour. Managing a better relationship with your customers will always boost your business as well as increases…

Seven important Cloud Facts that could set your business Racing?

Seven important Cloud Facts that could set your business Racing?

There are many reasons in the modern times as to why businesses might be leaning towards the latest cloud-computing technology. The trend does seem to be very viable and beneficial and why won’t it be? Cloud computing allows your business to set up a virtual office of sorts and provides you with the flexibility of working on every aspect and every department of your office, in a more organized, effective and well-set manner; a digital…

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