Understanding an Integrated CRM Software

Understanding an Integrated CRM Software

“Time is Gold”, but how often do we realize its real value? In the business world, time is not just gold but something beyond it. In the good old days, companies had no choice but to deal with bad CRM systems in order to maintain smooth functioning of their business. Why was CRM bad in the good old days? Earlier, CRM was a business support system that used to run on two different systems –…

Customer Relationship Management Software for Pharmaceutical Companies

Customer Relationship Management Software for Pharmaceutical Companies

Pharmaceutical companies need to manage and maintain their relationships with a wide customer base, which comprises of chemists, key opinion leaders, and hospitals and healthcare clinics. While doing that, they also need to track their patent expiration dates, pay attention to their drug pricing, and ensure that their products are complying with the health standards and regulations in place. Keeping tabs on each of these operations can usually become overwhelming, and traditional management methods may…

How can CRM be applied for Indian circumstances?

How can CRM be applied for Indian circumstances?

In India, organisations spend more on acquiring customers than they do on retaining them. Hence, customer relationship management has become an emerging trend for businesses operating in such fiercely competitive circumstances. Many firms are now focusing on their relationships with their existing customers and are trying to retain them while increasing the number of new customers. In the country, the general notion is that ‘CRM software is for larger organizations’. However, as opposed to this prevailing notion, the applicability of…

How to pick a cloud-based CRM Software for Small Businesses?

How to pick a cloud-based CRM Software for Small Businesses?

With rapidly growing competition in the market today, establishing or growing a small business is a tough ask. One thing that small businesses miss the most is a systemized and efficient technique to deal with their leads. Since you are a small business, you just cannot afford to lose out on any leads that come to you. This is where cloud-based mobile CRM software comes into play. A CRM software application helps you gather, manage and convert…

Healthcare: How can hospitals become more efficient with CRM integration?

Healthcare: How can hospitals become more efficient with CRM integration?

Healthcare institutions today are facing tremendous amounts of pressure to wade through the crowd and come out as the leading brand. The reasons for this situation can range from increased competition, obsolete programs, decreased foundation funding, insufficient marketing campaigns, disorganized customer database, etc. At the heart of every issue is the institution’s focus on the business, and on itself, to generate more leads and customers, and more sales. This approach has become grossly outdated as…

4 Ways in which CRM is beneficial for the hospitality industry

4 Ways in which CRM is beneficial for the hospitality industry

Hospitality industry is all about providing feel good services to your customers and catering all their needs. The growth and downfall of a hotel is highly based on how their customers feel about their services. But how do you track whether you are meeting the needs and expectations of your customers? If you are still doing it the traditional way then believe us, you are getting nowhere. Its time you switch to Hotel CRM Software which helps…

5 things that will help you improve your company’s sales

5 things that will help you improve your company’s sales

Are you satisfied with the sales result of your company? If not, then this is the time to analyze the improvements required and work on them with time, to meet your goals. Evaluating which parts of your sales process are on the right track, will always help you close more deals. Here’s a list of 5 things that, if done right, will help you better your business sales performance. Setting your Sales Goals Perfectly – Business is…

How to track multiple campaign metrics through CRM software

How to track multiple campaign metrics through CRM software

  Every company runs marketing campaigns to promote their products and services to their prospective customers. Most campaigns today have integrated a CRM marketing software into its fold to centralize and manage the incoming customer data. This information can be name, age, address, or any other form of data that is useful for the company to track. Generally, the chief purpose of creating a CRM-based marketing campaign is to align your CRM tools with your…

Are you selling Outdated Stocks: 8 Reasons why selling outdated is not good for your business?

Are you selling Outdated Stocks: 8 Reasons why selling outdated is not good for your business?

Managing the inventory is a key part of every manufacturing business in order to function efficiently. When it comes to manufacturing products, different companies have different approach of looking at it. Some companies tend to stock manufactured products in bulk while some believe in demand-based production. Companies often tend to stock excess inventory eyeing bulk purchasing or assuming shortages in the later stages but there are more disadvantages than advantages in the process. Doing this…

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