How to avoid overcrowding of features in your CRM software?

How to avoid overcrowding of features in your CRM software?

Features are amazing. Features are important. However, features exist to solve problems and issues. If a CRM software feature cannot provide you with the value that you require, or delivers more features than you need, it can get either frustrating or overwhelming for your employees and personnel, who will eventually be working with and handling the CRM software. CRM software retailers are increasing in number by the day, and this has created a competitive environment…

How can a CRM be customized to suit your sales team’s needs?

How can a CRM be customized to suit your sales team’s needs?

When you are out choosing a CRM tool for your business, there is one thing that you don’t have to ever worry about and that’s options. There is no shortage, whatsoever, of options from which to pick and choose whatever best suits your needs. Even with so many options flooding the market, however, it is still a difficult decision when it comes to choosing the right one. Most modern CRM solutions are capable of being customized…

Seven CRM-based email marketing strategies to improve response

Seven CRM-based email marketing strategies to improve response

The CRM software service plays a vital role in improving the company-customer relationship, which leads to more people clicking, reading, and engaging with your email messages and more often. Well-implemented CRM software allows you to manage data associated with the customers. It organizes customer information, accounts, leads, and sales opportunities on a single platform. A CRM platform also improves the email marketing ROI by helping the sales and marketing teams know what of the sales…

How to zero-in on the right number of follow-ups for the best conversions?

How to zero-in on the right number of follow-ups for the best conversions?

For almost every business, each lead that is sourced by the marketing team has the chance to convert into a customer. Keeping that customer loyal not only boosts customer satisfaction, but also provides a constant source of revenue and boosts the chances of obtaining more leads, and the cycle continues. The reason why this conversion rate is not placed at 100% is that, like almost all business processes, it is plagued by a number of obstacles….

Marketing CRM: Unite all your marketing channels to better engage with your customers

Marketing CRM: Unite all your marketing channels to better engage with your customers

Today’s markets are entirely controlled by the customers. Long gone are the days when businesses decided what value they wanted to provide to the public, and with minimal competition in place, the customers had no choice but to accept the status quo. This was largely contributed by the absence of a substantial forum where customers could easily voice their product requirements and grievances. With the advent of technology, and the invention of interconnected digital networks,…

Looking for a CRM for small teams? Five facts that you would be thankful to know

Looking for a CRM for small teams? Five facts that you would be thankful to know

When you’re a small business looking to make a mark in the world by providing your customers with exceptional products and services, while not comprising on impeccable customer service, you need to organize your internal functions and keep them working without any glitches. Some of these functions include tracking down people who might be interested in your product, and letting them know that you exist and can provide value to them by catering to their…

7 Potential Speed breakers breaking on your Accelerated Sales

7 Potential Speed breakers breaking on your Accelerated Sales

The sales industry has rapidly changed and evolved over the years. The overzealous sales team has been replaced by a new generation of highly trained, tech-savvy and competent professionals who are able to utilize technology to provide relevant information to the clients in a fast and efficient manner. The sales industry is becoming more and more competitive each year. The assessments and planning sessions are becoming vital for business owners and staff members. There is…

When should a small business invest in a CRM software?

When should a small business invest in a CRM software?

Every established business was once a startup. Small businesses in their initial days have a lot to deal with and a long way to go. After a few years of hard work and determination, you finally reach a point when your business starts growing, but what next? With a growing business, responsibilities and challenges fall your way. With increasing customers, meeting their expectations and delivering the same quality services becomes hectic. A CRM software service is…

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