Customer Relationship Management: What does it mean for Hospitality Sector?

Customer Relationship Management: What does it mean for Hospitality Sector?

  The hospitality industry is encountering growing globalization and competition, particularly the wing of luxury and destination hotels. Successfully building brand loyalty and maintaining long-term relationships with customers is therefore imperative to attract, retain and satisfy customers in the face of amplifying competition in the hospitality. The hospitality industry in general and the hotel industry in particular are highly interactive and engaging – where customer-centricity literally forms the core of business relationships. It is mandatory…

How a CRM-based customer engagement strategy can deliver higher revenue?

How a CRM-based customer engagement strategy can deliver higher revenue?

Engaged Customers generate higher revenues. It’s true! The success dynamics in modern business come down to this simple and obvious observation. But it also seems to be an abstract and unclear objective. This leads to a number of further questions. Should I invest heavily on social media marketing? How should I send periodic reminders and messages? Do I need to make changes and changes to my customer service? In the end, you simply finish the…

Five tell-tale Signs that your system is inefficient at capturing leads

Five tell-tale Signs that your system is inefficient at capturing leads

Are you catching Leads like a Grizzly bear? We are all familiar with the image of grizzly’s fishing activity, aren’t we? A Grizzly stands in the middle of a narrow upstream with an open mouth to catch the salmon, which happens to make an unfortunate leap. Now, let’s put some context to this example. It’s genuinely true that most businesses act like grizzly during their capture of leads or future business prospects. By that, I…

How does Mobile CRM give you a more focused Sales Approach?

How does Mobile CRM give you a more focused Sales Approach?

In a traditional sense, Customer Relationship Management is essentially concerned with the company-side activities that react and devise solutions to the customer data that is obtained from the company’s channels. Although they are important, these ideas and solutions from traditional CRM are entirely based on static data, and as such cannot account for wide and drastic changes in it. In the big data era, it has become imperative for companies to come up with new…

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