Capture Niche Markets with Integrated Kapture CRM – The Match made in Marketing Heaven

Capture Niche Markets with Integrated Kapture CRM – The Match made in Marketing Heaven

It’s the perfect boy-meets-girl story. There’s a romantic meet-cute, sparks fly and the rest is history. Except in this scenario, it’s niche marketing strategy meets a specialized integrated CRM. And like in all romcoms, compatibility plays a huge role in welcoming in that happy ending. Good compatibility between marketing strategy and customer relationship management helps in optimizing attempts to win over specific market segments with CRM integration. There is always a period of adjustment that…

How to improve your Search marketing through CRM?

How to improve your Search marketing through CRM?

For any enterprise, turning online is only a natural decision. Researchers have found that almost 60% of small businesses acquire their inquiry through online channels. Even as you can take to multiple channels to obtain the requisite leads, the search medium offers unique benefits. For starters, these are prospects who are naturally interested in your products. These are also one of the most cost-effective modes of search marketing. Search is about Visitors, CRM Manages Visitors…

Blurred Lines: How is CRM blending your sales and marketing operations?

Blurred Lines: How is CRM blending your sales and marketing operations?

Sales and marketing are two entities within an organization that didn’t always get along famously. When sales were disappointing, the marketing team blamed the sales force for its poor show. The sales team claimed that the marketing team set the prices too high and utilized a large chunk of the budget. More broadly, the sales department believed that marketers had no idea with what’s really going on with the customers, while the marketing department were…

How to utilize marketing automation for everyday business decisions?

How to utilize marketing automation for everyday business decisions?

 In this modern business era, all the decisions are intended towards business growth. Whereas in olden days, the entire business process was based on one important decision. Hence making it difficult to change that decision all of a sudden. Decision making process in any business involves various factors like: . Lead handling . Marketing . Sales . Customer relationship Taking marketing section of a business into consideration, it is one of the toughest part of…

CRM Integration Benefits: How Social Marketing become Synonymous with CRM?

CRM Integration Benefits: How Social Marketing become Synonymous with CRM?

Customer Relationship building has shown its importance in the market, for every business and its customers alike and clearly, a CRM is the need of the hour! An integrated social media marketing aspect for the CRM is somewhat of a new topic, and a mighty hot one at that! Debates have been on forever, to see which CRM suits which business needs the best and the hottest topic has been on how social marketing can…

Revenue Updates: How regular financial update makes critical improvements?

Revenue Updates: How regular financial update makes critical improvements?

Changing world, with its changing dynamics and need to improvise better and faster, is engaging companies in customer relationship management strategies. When the customer doesn’t reach out, marketers must be there at every step. With the help of CRM marketing and management solutions, your sales team can plan, execute, and measure campaigns across channels, from start to finish, to bring your marketing vision to life. Every member of the sales team can access, set up,…

How CRM software aligns your Sales and Marketing to its Core ?

How CRM software aligns your Sales and Marketing to its Core ?

At its basic function, key role of marketing and sales is to co-ordinate to acquire new customers and keep existing ones. For any business to actualize its true potential, sales and marketing departments needs to find its sense of collaboration and waltz; Your business could continually face communication lapses between your marketing and your sales departments. It eventually turns into a blame game, which finally leads to business bearing the brunt. A major factor that…

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