4 ways by which a manufacturing company can benefit from CRM-based operations

4 ways by which a manufacturing company can benefit from CRM-based operations

Less is more. The competitiveness of every manufacturing company is based on how efficient their manufacturing processes are, and how quickly they can complete a task. Apart from the internal opportunities, effectively handling the business processes is also vital for the company’s success. Many manufacturing companies serve a turbulent market, which means that they need to proactively and precisely analyze their target segments and prepare for drastic fluctuations, all while maintaining their business and customer…

What are the 3 most important lessons of CRM?

What are the 3 most important lessons of CRM?

As a business tool, Customer Relationship Management (CRM) has always been in the eye of the storm. Although traditional systems can sometimes boast high performance values, the general results have not always been up to the mark. While the ROI gained from a CRM software service might vary widely, some things have and might still go terribly wrong with CRM systems in recent times. A lot of experts are divided on why most CRM software doesn’t…

How CRM gamification is key to proficient lead management

How CRM gamification is key to proficient lead management

 In the field of business, everything seems to be going on a plane road very silently and gently. Employees work day and night, sometimes get tensed, stressed and find work difficult. This may lead to decrease in business efficiency. So, to avoid this kind of problems, certain games can be be played. These games should not bring any sort of problems for business in future days. We need a tool to make this game more…

CRM Lessons: 7 steps to increase customer value

CRM Lessons: 7 steps to increase customer value

Ask a sales representative and he’ll tell you how important it is to constantly find new ways to increase revenue ! In order to increase revenue, a company has to consistently ensure that their sales and marketing departments work hand in hand to gain better leads. Furthermore, customer value addition is another little bit that companies often forget to focus on but is extremely vital to the overall growth of any business. Here are 7…

CRM for customers – new ways to build creative customer relationships

CRM for customers – new ways to build creative customer relationships

Back in the 80’s, customer service as a concept, had just emerged within businesses and one can’t help but notice how effective that was in bringing about sales and profits! However, back then many companies had limited number of customers and hence the service was also bounded within that limit. With booming businesses, the need for a better and more evolved customer service came into the picture, which paved way for the customer relationship concepts…

End of customer service, start of customer relationship

End of customer service, start of customer relationship

Companies have long emphasized the basic touch points and the innumerable critical moments when customers attempt at interacting with the organization and their offerings during purchase and after. However, the narrow focus on maximizing satisfaction at those moments can create a distorted picture and divert attention from the bigger—and more important—picture: the end-to-end journey of a customer. Customer Service – The earlier concept Customer Service in simpler terms is interactions that a company has with…

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