Operations Management in FMCG: Develop and Manage an Optimized Retail Network

Operations Management in FMCG: Develop and Manage an Optimized Retail Network

Are you constantly struggling to make sense of your outdoor field operations? Are you struggling to empower better work culture? Even though the field teams remain one of the significant revenue generators for the company, it has been mostly overlooked as recent as couple of years. The field team reports their sales progress at the end of the day and your ground team takes it for their word. It has also seen a huge surge…

How Inefficient FMCG Distribution Slows down your Business and Ways to Prevent it

How Inefficient FMCG Distribution Slows down your Business and Ways to Prevent it

FMCG done right could be one of the most profitable businesses; but it can also quickly turn to losses as you primarily handling perishable goods with limited shelf life. If you fail to move your goods efficiently or products reaches destination late, your label may no longer carry its best appeal. Moreover, the best shelf space could be already taken by competitor product, relegating your products to receive lesser eyeballs and attention. An Inefficient distribution system…

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