How CRM Software takes FMCG distribution from being a barrier to becoming your USP?

How CRM Software takes FMCG distribution from being a barrier to becoming your USP?

In its multiple distribution centers and hard time-constraints, managing multiple point FMCG distribution system is a formidable challenge. Through a CRM software you can add your constantly growing number of retailers and consequent distributors, equipping you to create a completely plotted picture of your FMCG channel. FMCG Tolerates Low Error Margins Arguably, among all B2C industries FMCG tolerates lowest margin of error. Most of the times, your product could be categorized into a common category,…

How Inefficient FMCG Distribution Slows down your Business and Ways to prevent it?

How Inefficient FMCG Distribution Slows down your Business and Ways to prevent it?

FMCG done right could be one of the most profitable businesses; but it can also quickly turn to losses as you primarily handling perishable goods with limited shelf life. If you fail to move your goods efficiently or products reaches destination late, your label may no longer carry its best appeal. Moreover, the best shelf space could be already taken by competitor product, relegating your products to receive lesser eyeballs and attention. An Inefficient distribution system…

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