Forget Big Data: Embrace the power of Micro Data for your Business

It sounds almost like an epiphany, “Big businesses need big data”. In the world of big data, all customer interactions are painstakingly collected and stacked. By accessing big data, companies can cover and categorize multiple aspects of their customer behavior. Having access to big data means that businesses have the ability to understand their audience perspective and consequent positioning of their product. But it can’t get you closer to an actual deal closure or understand…