IT TAKES TWO TO TANGO: CRM AND PREDICTIVE ANALYTICS

IT TAKES TWO TO TANGO: CRM AND PREDICTIVE ANALYTICS

That CRM has the potential to be a game changer for a business is no secret. But, not all are aware about the latest technological trends in the CRM platform. In the present hyper-competitive business environment, it is no longer possible for companies to maintain an edge over their competitors by setting targets based on past performance and data. While CRM is already helping businesses collect invaluable customer information, traditional CRM is already outmoded, and…

3 reasons why you need to switch from spreadsheets to CRM software

3 reasons why you need to switch from spreadsheets to CRM software

Spreadsheets are currently utilized by businesses and organizations to record and store information about their leads, prospects and customers. This practice was introduced due to the requirement of quick and easy access to a large volume of data without needing to browse through thousands of physical documents. Although spreadsheets had a lot of advantages over referring to hard copies of customer data, enquiries, and orders, they are rapidly moving into obsolescence with the advent of…

How CRM gamification is key to proficient lead management

How CRM gamification is key to proficient lead management

 In the field of business, everything seems to be going on a plane road very silently and gently. Employees work day and night, sometimes get tensed, stressed and find work difficult. This may lead to decrease in business efficiency. So, to avoid this kind of problems, certain games can be be played. These games should not bring any sort of problems for business in future days. We need a tool to make this game more…

CRM Lessons: 7 steps to increase customer value

CRM Lessons: 7 steps to increase customer value

Ask a sales representative and he’ll tell you how important it is to constantly find new ways to increase revenue ! In order to increase revenue, a company has to consistently ensure that their sales and marketing departments work hand in hand to gain better leads. Furthermore, customer value addition is another little bit that companies often forget to focus on but is extremely vital to the overall growth of any business. Here are 7…

How CRM Hierarchy duplicates as task Management Portal?

How CRM Hierarchy duplicates as task Management Portal?

For a modern operational organization, smooth data and information flow are like blood replenishing the entire body. When a company faces rigidity or issues, they are often caused due to lack of smooth communication between different departments. In these cases, one can develop organizational stagnation, and lacking smooth co-ordination and functioning. An integrated CRM system can act as a powerful catalyzer, pushing relevant information to every part of the organization. CRM can be your ultimate…

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