It’s the fundamental rule of the FMCG industry – Everything that isn’t sold affects your bottom line and erodes the profit margin. Presently, you can add a number of related variables such as transportation cost, raw material procurement, manpower, etc.… Finally, you need to combine all these factors even to have a primary understanding of the right pricing in the FMCG industry. In this situation, balancing the demand and supply becomes the chief objective for…