Cognitive dissonance in sales: What’s it and how to overcome it

If you want to sell in the current market, you should definitely possess a must-have quality – a nimble and flexible sales management approach. Especially as the market circumstances and buyers mindsetare constantly changing as per the market condition. A sales team or a guy who adapts and leverages these changes will possess a great market advantage. In this situation, a confused or overwhelmed can easily take wrong decisions. The nature of cognitive dissonance in…