Don’t stop with Big Data; what about big Insights?

Big data is the present-day fever among business people and marketers. Big data is considered to be the spoke-and-wheel in the current business landscape. It’s widely held that collecting and leveraging big data will lead your business towards the true north. Among all the agog for big data, you could quite possibly end-up forgetting the due limitations of data. Even as the big data could fuel and give extra mileage to your business, having to…