Mobile CRM: How can business productivity be improved using the mobile platform?

CRM has, so far, been limited to an environment that only contains devices like desktops and laptops. Although they are portable, switching on laptops simply to perform a minor day-to-day task can become inconvenient and unproductive for a business executive or sales representative. Communicating with your clients and customers via email, studying and analyzing the generated reports for insight or checking and updating the CRM customer database – all these tasks become unavailable as soon as…