Web-based CRM can be quite a mysterious beast, even for tech-savvy business owners. Let’s start with the basics: What exactly is a CRM software service? Put simply, CRM stands for customer relationship management. So, it essentially is software engineered to help you better manage your client relationships. Many web-based CRM systems include extra features such as web integration, business forecasting and database management. You can even get ‘total solution’ systems that have CRM capabilities, inventory…