“BANKING” ON CRM

“BANKING” ON CRM

As in any service-based industry such as marketing, logistics etc., CRM software is an essential management tool for the banking sector. An effective CRM requires a strong coordination between the IT and marketing departments and enhances the performance of the banking industry across different parameters such as customer acquisition, lead conversion and customer retention. Today, CRM is much more than a mere technological implementation. It is a business strategy that helps identify and target a…

Banking CRM Solution: Handling the Cashless Dilemma with Principles of Automation

Banking CRM Solution: Handling the Cashless Dilemma with Principles of Automation

It’s been three months and the execution process of demonetization is slowly settling down. From November 2016, cashless India has experienced notable amount of transaction through plastic money. Money transfers using mobile banking and immediate payment system (IMPS)–wherein money is transferred instantly using text messaging or online banking–showed the highest spike in over 12 months, ending October 2016. An India Spend analysis of Reserve Bank of India (RBI) data clarifies the situation. Mobile banking transactions grew…

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