Psychographic segmentation in B2B Industry. What’s, how’s and why’s?

Psychographic segmentation in B2B Industry. What’s, how’s and why’s?

Customer Segmentation in B2B Industry !!! Are you good at spotting the ideal customer for your business? Do you understand their actual needs or how your product/service would improve their businesses? Well, let me explain why you need psychographic segmentation. As you send an email or piece of collateral to a dozen of different prospects, the same sales pitch could appeal to each of your prospects in a different fashion. You can attract maximum customer…

What we learned about shifting success in B2C Industry to B2B industry?

What we learned about shifting success in B2C Industry to B2B industry?

Businesses consider the B2B and B2C to be completely non-related and isolated marketplaces. Business people who had success in making the switch are the misnomers of our generation. This will lead to a few pressing questions! Can we consider the B2B and B2C to be entirely two different markets? Are they both governed by entirely different marketing tactics? Does B2B and B2C customers have entirely different mindsets? Will the success in B2B necessarily equip you…

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