In this blog, we repeated many times that all leads aren’t created equal. Their sources have varying intentions and intensity. An experienced business knows to hobble between many leads, before zeroing-in on serious prospects. With a CRM-based lead scoring, you can replicate these successful lead processing actions.  You can transfer them on-to a larger scale and bigger volume. As your industry gets competitive, acquiring right insights could be the way to drive your business forward. Why Is Lead Scoring Necessary? Leads…