Types of Customers and How to Help Them

Types of Customers and How to Help Them

Understanding the customer types is one of the survival skills needed to succeed in the sales industry. The art of selling in the B2B industry is completely different from that of B2C. Selling requires more of an optimistic point of view as the person would be handling sales rejections on a daily basis. B2B involves selling services or components to professional buyers trained by their parent company to get the best possible deals! Earning a…

Marketing automation Benefits: Beating the big marketing budget with a smart marketing process

Marketing automation Benefits: Beating the big marketing budget with a smart marketing process

As per Gartner research, companies globally kept aside 12% of their total revenue on their marketing budgets in 2016. If you consider the trend, the numbers are all-set to increase incrementally in the coming years. If you don’t have the biggest marketing budget, you are sure to struggle against the big fishes in your industry. Yes, I’m talking about global conglomerates like Google, Amazon, Expedia, E bay etc. In this place, you should have a…

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