Som företag, it seems like you are in a constant cutthroat battle between your content marketing strategy,
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A conceptualized email consists of a CTA that converts. If your emails are already delivering your expected results
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Marketing is responsible for business and as a marketer you are more likely to encounter tools and endless options that promise to help and offer enormous benefits. When paid tool and every other saving option seems to fail email marketing comes to rescue. I den här bloggen, we will talk about the Jackfruit of Retargeting: Email Marketing.
In order to get on with this divine jackfruit, we first need to understand what email marketing actually is.
What is Email Marketing?
A crucial form of direct marketing, Email Marketing is an ideal way of approaching customers. From informing about a new product to sending a coupon code to consumers, email marketing in the broadest sense is sending an email to potential or current customers.
A survey by Marketing Sherpa stated that consumers more likely to receive an email rather than being bothered by a phone call or an SMS. It helps them in going to the respected landing page or offers the same just by clicking on the CTA Going by the stats 97% of businesses use email marketing to convert the email recipients into buyers.
The Jazzy Moves of Email Marketing
After learning about the importance of email marketing, it becomes quintessential to know the working process of email marketing a.k.a. the Jazzy Moves.
On average, retargeted emails attain the open rate of 60% and 15% of them complete the purchase procedure.
Decoding the Fundamentals of Retargeting with Email Marketing
Approaching the consumers with the accurate ways is the key to convert them into buyers. Men, when some businesses fall prey to poor email marketing strategies, others create a win-win strategy and pull out great benefits. Så, which are the right email marketing components that can woo your costumers? Let’s decode the fundamentals with examples.
Win them with Emotions
Nothing is great than receiving an email which touches you emotionally and gives you the insight of your cart. Black Milk is a great example of this as it added the picture of a pup with a crisp copy that is relatable.
Tempt them with Offer
Adding a discount on the abandoned items works well for various industries. Who doesn’t like to obtain a discount? Bloomingdales is a wonderful example of winning the buyers with offers. A well-optimized copy and image that goes well with their brand tone is a yay email.
Relevancy is the Key
No one likes to receive irrelevant emails. While retargeting the email should contain all the accurate elements to mark the impression just like “doggyloot” did. It doesn’t only talk about the cart abandonment, but also adds relevancy by including the relevant image. Another adding bonus is the crisp CTA that motivates a user to visit the cart.
Timing is Important
If an offer has a time limit, it is more likely to be availed than the products without a limited offer. The timing is a driving factor that creates the curiosity of buying the product before it runs out of time. “zulily” is an accurate example of this. It not only successfully creates the urgency but also sends them to the försäljning tratt with visible CTA.
Keeping it Simple
Kate Spade, on the other hand, is already winning the hearts of the recipients, with its fascinating copy, simple yet chic background and offer that will last for 2 weeks.
Personalized emails can work as a charm for your customers. The key is to do it in such a way where the customer feels the need of the products and is able to connect with the email. BirchBox has done it very efficiently. With their crusty copy, they successfully manage to deliver the message by including the buyer’s first name.
After checking out some great examples, it is now time to keep the email marketing running. As email marketing is an old practice let’s update on 2016’s stats and how it can help in things to avoid.
After glimpsing on last year’s stats it’s clear what factors appeal the less to buyers. That said, things such as sending irrelevant emails or too many emails can create email bloopers. Så, what practices should an email marketer follow? Here are a few best practices that will save you from committing email blunders.
Best Practices you need to Follow while RE-Targeting your Consumers with Email
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