Post and pre-sale situations represent some of the most important periods of customer interaction between a brand and its users. In such a situation, a large amount of information must be processed involving both first time users as well as the established customer base. This information, in turn, can later be use to expand the customer base by encouraging first time users to foster brand loyalty. The collection of this information creates an opportunity for software dealing with Customer Relationship Management to rise in utility and importance as the information that is obtained can thus be used to develop the brand and understand the needs from it in the minds of the users.
Kapture which is a small business CRM software provides brands this exact advantage of information collection and analysis through its provision of enterprise resource management software i.e. the ability to automatically collate and analyze data in order to understand the present and potential future trends among users of the brand. As a result of this, it becomes possible to trace trends over the given period of time and develop strategies for the same. These strategies, once implemented, help foster a sense of reciprocity by the brand in the mind of the users who see this individual attention and time devoted to fulfilling their needs as reason enough to maintain a connection with the brand beyond the initial interaction. Users hence become regular customers of the brand, acting as an extension of the sales efforts and acting as agents of brand recall. All arenas of marketing today, real estate, the hospitality sector, finance or FMCG, utilize these exact principles in the day-to-day functioning of their brands.
This utility is applicable for both newly created as well as established brands. In the former’s case, the collected data and analysis would give a clear picture of the market within which the brand functions and appeals to, thereby giving a brand the required information for further development and customer base maintenance as well as expansion. With established brands, the focus lies majorly on customer base maintenance as expansion is not a very high priority. For the users (and later customers), this mode of data collection ensures minimal effort is spent in appealing to their demands and needs, thereby creating a mutually beneficial business environment.
In today’s constantly evolving global business market, the use of such technology is becoming increasingly necessary in order to stay relevant. Thus, the edge that Kapture provides its users is immense for those who wish to create a thriving, progressive business that is built to last for years to come.