6 New Ways to Use Email Signatures in Marketing Campaigns

6 New Ways to Use Email Signatures in Marketing Campaigns

A conceptualized email consists of a CTA that converts. If your emails are already delivering your expected results then you have an effective strategy. Every email that rolls out from your email account, contains one quintessential element that you avoid. I’m talking about your email signature. Others fall prey in realizing the true potential of an email’s signature, you can avoid the pitfall of a poor marketing strategy. A personal email signature can provide a…

A guide to deal with different types of customers you encounter daily

A guide to deal with different types of customers you encounter daily

Don’t you wish you knew the frame of mind of your customers? What goes through their mind when they make a purchase? How do they decide what’s best for them? Well, these are million dollar questions, if not billion! Let’s get you accustomed to the types of customers your business is going to encounter on a day to day basis. The Maybe Customer This is the customer who is deciding whether to give you their…

Tips to keep your clients happy and your business happier

Tips to keep your clients happy and your business happier

The customer is always right, is what they say. They may be right, or they may not be, but when it comes to client servicing you have to make the customer feel like they’re always right. Striking a good relationship with the customers can prove to be very beneficial for your business. You need to establish a strong working rapport with the client. Here are some tips to help you build a good relationship with…

5 Sales Lessons to Learn from Game of Thrones: The Sales Tale

5 Sales Lessons to Learn from Game of Thrones: The Sales Tale

From small sized businesses to enterprises, sales have always been the backbone of businesses. Whether it’s B2B or B2C, sales and marketing lessons have always come handy to serve the large area of the potential prospects. In order to cater every industry, sales panel has to come up with efficacious strategies that perfectly illustrate the motive and root strong relationships with potential customers. To make this phenomenon applicable, here are 5 excellent tips that we…

Technology, People and Process : The PowerPuff Girls of CRM Integration

Technology, People and Process : The PowerPuff Girls of CRM Integration

Let us take a walk down the memory lane; backin the nineties remember the cartoon that redefined girl power in all its glory, “The Powerpuff Girls.”What began with creating a perfect girl with a mixture of sugar, spice and everything nice; evolved into three super girls, courtesy; the mysterious “Chemical X.”While, Blossom, Bubbles and Buttercup combine their powers to fight crime and the forces of evil; your CRM needs Technology, People and Process to stay…

Capture niche markets with integrated marketing CRM software

Capture niche markets with integrated marketing CRM software

It’s the perfect boy-meets-girl story. There’s a romantic meet-cute, sparks fly and the rest is history. Except in this scenario, it’s niche marketing strategy meets a specialized integrated CRM. And like in all romcoms, compatibility plays a huge role in welcoming in that happy ending. Good compatibility between marketing strategy and customer relationship management helps in optimizing attempts to win over specific market segments with CRM integration. There is always a period of adjustment that…

Good customer relationship can be a game changer for your business

Good customer relationship can be a game changer for your business

Customers are a crucial driving force of any business. They bring in the cash inflow that runs your company now, don’t they? But that is not the only role of a customer. They also help you grow your business in other ways, not just be providing the money for it. When you cater to your customer, they also tend to assist you in return to help you grow. Here are some ways in which a…

Your financial ERP is GST ready, is your CRM?

Your financial ERP is GST ready, is your CRM?

The financial backend of your business is getting remodeled by GST implementation and the revamp has begun. From Small businesses to MNCs, all the indirect taxation structures are changing and so is the technical backend supporting this structure. With all ERPs releasing their GST-ready version, it is time to question what should you look for in the new ERP and another important question: ‘Is your CRM too ready for GST?’ What changes are required on…

A Diamond in the Rough: 5 Ways Live Chat could be your Business’ Wonder Woman

A Diamond in the Rough: 5 Ways Live Chat could be your Business’ Wonder Woman

Wonder Woman, or as I like to call her, “Wonderful.” A beautiful soul with the power of a beast is what sets her apart from other superheroes. With her lasso of truth, and a pair of indestructible bracelets she has the ability to force the truth out of anyone. But, superheroes are merely a figment of imagination. It is too bad, as in the present day and age customers could surely use someone to help…

User Generated Content: The Open Secret to Customer Engagement

User Generated Content: The Open Secret to Customer Engagement

Listen close, because I’m about to tell you a secret. Like all good business secrets this one is quite well known but not always well practiced. This secret will enable you to achieve 2 major milestones: Display social proof Create your own community The secret is User Generated Content (UGC for short), and this is what the cool kids at Coke did with their “Share a Coke” campaign. User generated content is a pretty self-explanatory…

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