WOW the Wanderlusters with CRM for Travel Industry

WOW the Wanderlusters with CRM for Travel Industry

Ever since the concept of holistic marketing came into existence, businesses across various industries have realized that achieving sales targets alone won’t be enough. Therefore, sustenance and stability of the business totally depend on the relationship maintained with customers. While the new consumers are important for the business’s growth, the loyal customers act as a backbone of your business. A recent study has shown that new consumers cost 6-7 times more than the existing ones….

When out of Office: The only 4 business reports you’ll need

When out of Office: The only 4 business reports you’ll need

“What gets measured, gets managed.” – Peter Drucker This quote by Peter Drucker, the late management pundit, depicts the reason why most organizations invest in analytics. And, isn’t it true? If you’re not measuring your digital initiatives, how will you ever begin to optimize them? However, don’t get carried away just yet. Just because you measured something, the management of the same is not guaranteed. That being said, measurement is the starting point for sure….

Old Sales Tools To Bid Goodbye This Year

Old Sales Tools To Bid Goodbye This Year

Most of the people belonging to the baby boomer and generation X demographics would be right at home using Rolodexes, spreadsheets and a host of other tools for sales purposes. At the time, they were adequate in helping one perform sales effectively and efficiently. But in the present times, the same tools would appear prehistoric. Gone are the days when a salesperson used things like an appointment book or post-its for work. That old phone…

What does QuickBooks Integration with CRM mean for your business

What does QuickBooks Integration with CRM mean for your business

It is a known fact that CRM softwares are popular business tools as they collect and organize data effectively from various channels and present it in a single unified view. Pairing a CRM system with accounting software can further help improve the efficiency of your business by helping it work towards a steady cash flow. QuickBooks is a smart invoicing software that eases the accounting and cash management facilities for small and midsize businesses. It…

An Empty Sales Pipeline VS A Mismanaged One

An Empty Sales Pipeline VS A Mismanaged One

With a brand new year underway, I am sure you and your team have a lot of tasks to handle, and probably some new habits to work on as you stick to your resolutions. However, as you start on this New Year in all its glory, keep in mind one critical element you’re carrying over from last year: your sales pipeline. When it comes to salespersons, it is not just their physical health that needs…

Live Chat: What Customers Love and Hate

Live Chat: What Customers Love and Hate

Imagine you’re heading to a bag store. With the countless number of bags present on the racks, you’re bound to get overwhelmed. Suddenly, you realize you have no idea which one would be ideal for your needs. You look around the store to get some help, however there’s not even a single salesperson available. All you can see is a small note with an e-mail or contact number for helping you with the issue. How…

Know How To Get Repeat Bookings To Your Hotel

Know How To Get Repeat Bookings To Your Hotel

Imagine this: You have to travel to another city on short notice on a work-related tour. Since your company was unable to arrange for your accommodation at the last minute, you decide to handle it yourself. You browse through a few hotels on your mobile phone and see a couple of options that fit your bill. You then decide to book online, but before that, you have some questions regarding their payment options and facilities….

7 technology tools to ease the life of a small business owner

7 technology tools to ease the life of a small business owner

Being a business owner should be a thrilling and exhilarating experience. It should feel like bungee-jumping from an airplane or walking right into the dangers of African savannah. But most business owners don’t have the luxury of this on-the-edge fulfilling life. If you are a business owner, you will know that you are getting constantly bogged-down by the complexities and challenges of daily operations. In the end, you may end-up doing mundane but necessary tasks,…

Changing customer experiences through digital transformation

Changing customer experiences through digital transformation

‘Eighty-five percent of respondents believe machine-to-people transformations will positively transform the customer experience.’ ‘More than 95 percent of respondents view accelerating workflows as a business imperative for improving customer experience.’ ‘Almost 40 percent expect a correlation between improving customer experience and increasing revenue.’ These are just some of the findings which are the outcome of a survey administered by Opinium Research in August 2017, which ought to pique any company’s interest in going digital, if…

Biggest Challenges in Delivering Top Class Customer Service

Biggest Challenges in Delivering Top Class Customer Service

The quality of customer service is the foremost cause of concern for most brands. When 55% of consumers say easy access to support and information can make them fall in love with a brand (source), it is reason enough to work hard on providing the best customer service. However, customer experience management is not entirely a piece of cake. From knowing what your customers want to when they want it, you need to be up-to-speed…

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