What’s the impact of customer support at influencing buying decisions?

What’s the impact of customer support at influencing buying decisions?

Today’s brands don’t command much recognizability where impulse purchase dominates the buying roster.This means that purchase rates have flat-lined or dipped for businesses that fail to innovate or make themselves look appealing. The present day customers are well-versed in utilizing their umpteen options. Customers frequently shift from one app to another, seeking their own best offers and discounts.This stands true for influencing buying decisions across the segments. This includes FMCG, Real estate, Hospitality etc. Additionally,…

Why your company needs an omni-channel marketing strategy

Why your company needs an omni-channel marketing strategy

How many internet-enabled devices can you recollect right now within 20 seconds. I’m sure that at any time of the day, this number would vary from one to five devices. As technology evolves, the multi-device capability gets embedded in our day to day life. For instance, 6 years ago, you wouldn’t ever imagine taking shopping decisions from your smartphone. The era of customer service has also taken a U-turn in the given circumstances. Today, it…

Why your college/university needs an education CRM software

Why your college/university needs an education CRM software

The field of education has frequently come under the impression that it hasn’t changed in the last 400 years. In the same time period, even the flimsiest human activity has undergone unrecognizable changes. But as critical as it, the educational system has the same desk-table protocols that have been established centuries ago… Very well, the situation is now rapidly changing and evolving! Higher Education Institutions (HEIs) are now experiencing drastic changes. Students are now more…

Psychographic segmentation in B2B Industry. What’s, how’s and why’s?

Psychographic segmentation in B2B Industry. What’s, how’s and why’s?

Customer Segmentation in B2B Industry !!! Are you good at spotting the ideal customer for your business? Do you understand their actual needs or how your product/service would improve their businesses? Well, let me explain why you need psychographic segmentation. As you send an email or piece of collateral to a dozen of different prospects, the same sales pitch could appeal to each of your prospects in a different fashion. You can attract maximum customer…

Exceeding Expectations: Create Customer Delight with Customer Service CRM

Exceeding Expectations: Create Customer Delight with Customer Service CRM

Are you familiar with inbound marketing? If yes, then you must know the popular phrase – “attract, convert, close, delight.” All these four phases dictate the ability of the business or brand to go beyond set expectations. If you fail to do that, your voice will be swallowed-up by zillions of similar voices, all scrambling for a little bit of attention. Exceeding expectations through Inbound Marketing In Inbound marketing, you are basically trying to drive…

Starting a Company? Here’s How to Get Funding

Starting a Company? Here’s How to Get Funding

This is a guest post was written by Damien Justus. He is a freelance writer with a passion for business and technology. He writes primarily about technology trends in business, and anything else related. After you’ve had your business idea and ironed out a solid business plan, you need to figure out how you’re going to fund your company. The funding method you choose can have significant effects on both your own financial future and…

Create a better KPI Tracking System with Your Sales CRM Software

Create a better KPI Tracking System with Your Sales CRM Software

One of the major challenges for sales leadership in all businesses is accurately tracking the sales KPIs (Key Performance Indicators). Reviewing the “right” sales performance metrics lets sales managers determine which reps are struggling and in which domains they need training and help. For sales executives, the stress to bring in the revenue is much harder than what it was in the past.  Most organizations have some type of KPI tracking process, even if it’s as…

Kapture CRM Wins FinancesOnline’s Great User Experience Award for CRM Platform, 2017

Kapture CRM Wins FinancesOnline’s Great User Experience Award for CRM Platform, 2017

“Good things come to people who wait, but better things come to those who go out and get them.” We are thrilled to announce that Kapture CRM is recognized by FinancesOnline, a well-known B2B software review platform, once again, with the prestigious Great User Experience Award, 2017. Last year, Kapture was honored with the Expert’s Choice Award, based on a comprehensive review of its product and online customer portfolio. After a careful review of our special offerings…

How Mobile CRM Can Benefit Your Startup Business

How Mobile CRM Can Benefit Your Startup Business

India’s startup ecosystem continues to increase at a rapid pace. Now we have nearly 19,000 technology-enabled startup companies, according to Economic-survey 2015-2016. However, despite the innovative ideas and ground breaking projects, many businesses struggle to survive the competition, and many are eventually forced to shut down. Accepting the challenges, many companies are now using Customer Relationship Management software and getting wonderful benefits out of it. As per the latest survey by Trackvia, successful implementation of…

Fix Your Sales Pipeline Leakage: 3 Simple Steps of Sales Pipeline Management

Fix Your Sales Pipeline Leakage: 3 Simple Steps of Sales Pipeline Management

Your sales team is getting enough leads every day and giving enormous effort to convert them. But unfortunately most of the leads are slipping out of your hands, restricting you from getting right ROI. Investing in marketing channels such as SEO, inbound, PPC, trade shows is effective enough for increasing the lead generation rate. However, some extra tricks are needed for a successful sales pipeline management. A leaky pipeline is an adversity for a company….

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