Know what you’re dealing with: A guide to the type of customers you might encounter

Know what you’re dealing with: A guide to the type of customers you might encounter

Don’t you wish you knew the frame of mind of your customers? What goes through their mind when they make a purchase? How do they decide what’s best for them? Well, these are million dollar questions, if not billion! Let’s get you accustomed to the types of customers your business is going to encounter on a day to day basis.  The Maybe Customer This is the customer who is deciding whether to give you their…

Tips to keep your clients happy and your business happier

Tips to keep your clients happy and your business happier

The customer is always right, is what they say. They may be right, or they may not be, but when it comes to client servicing you have to make the customer feel like they’re always right. Striking a good relationship with the customers can prove to be very beneficial for your business. You need to establish a strong working rapport with the client. Here are some tips to help you build a good relationship with…

5 Sales Lessons to Learn from Game of Thrones: The Sales Tale

5 Sales Lessons to Learn from Game of Thrones: The Sales Tale

From small sized businesses to enterprises, sales have always been the backbone of businesses. Whether it’s B2B or B2C, sales and marketing lessons have always come handy to serve the large area of the potential prospects. In order to cater every industry, sales panel has to come up with efficacious strategies that perfectly illustrate the motive and root strong relationships with potential customers. To make this phenomenon applicable, here are 5 excellent tips that we…

The PowerPuff Girls of CRM Integration: Technology, People and Process

The PowerPuff Girls of CRM Integration: Technology, People and Process

Let us take a walk down the memory lane; backin the nineties remember the cartoon that redefined girl power in all its glory, “The Powerpuff Girls.”What began with creating a perfect girl with a mixture of sugar, spice and everything nice; evolved into three super girls, courtesy; the mysterious “Chemical X.”While, Blossom, Bubbles and Buttercup combine their powers to fight crime and the forces of evil; your CRM needs Technology, People and Process to stay…

Capture Niche Markets with Integrated Kapture CRM – The Match made in Marketing Heaven

Capture Niche Markets with Integrated Kapture CRM – The Match made in Marketing Heaven

It’s the perfect boy-meets-girl story. There’s a romantic meet-cute, sparks fly and the rest is history. Except in this scenario, it’s niche marketing strategy meets a specialized integrated CRM. And like in all romcoms, compatibility plays a huge role in welcoming in that happy ending. Good compatibility between marketing strategy and customer relationship management helps in optimizing attempts to win over specific market segments with CRM integration. There is always a period of adjustment that…

Wake up and smell the coffee: Good customer relationship can prove to be a game changer for your business

Wake up and smell the coffee: Good customer relationship can prove to be a game changer for your business

Customers are a crucial driving force of any business. They bring in the cash inflow that runs your company now, don’t they? But that is not the only role of a customer. They also help you grow your business in other ways, not just be providing the money for it. When you cater to your customer, they also tend to assist you in return to help you grow. Here are some ways in which a…

Your financial ERP is GST ready, is your CRM?

Your financial ERP is GST ready, is your CRM?

The financial backend of your business is getting remodeled by GST implementation and the revamp has begun. From Small businesses to MNCs, all the indirect taxation structures are changing and so is the technical backend supporting this structure. With all ERPs releasing their GST-ready version, it is time to question what should you look for in the new ERP and another important question: ‘Is your CRM too ready for GST?’ What changes are required on…

A Diamond in the Rough: 5 Ways Live Chat could be your Business’ Wonder Woman

A Diamond in the Rough: 5 Ways Live Chat could be your Business’ Wonder Woman

Wonder Woman, or as I like to call her, “Wonderful.” A beautiful soul with the power of a beast is what sets her apart from other superheroes. With her lasso of truth, and a pair of indestructible bracelets she has the ability to force the truth out of anyone. But, superheroes are merely a figment of imagination. It is too bad, as in the present day and age customers could surely use someone to help…

User Generated Content: The Open Secret to Customer Engagement

User Generated Content: The Open Secret to Customer Engagement

Listen close, because I’m about to tell you a secret. Like all good business secrets this one is quite well known but not always well practiced. This secret will enable you to achieve 2 major milestones: Display social proof Create your own community The secret is User Generated Content (UGC for short), and this is what the cool kids at Coke did with their “Share a Coke” campaign. User generated content is a pretty self-explanatory…

Let The Top Internet Companies Show You How To Apply Big Data Analytics To Propel Your Business

Let The Top Internet Companies Show You How To Apply Big Data Analytics To Propel Your Business

 “Information is not knowledge” – Albert Einstein We often refer to our time in the chronology of human development as the information age. The onslaught of information overload through social media updates and inbox full of emails bear witness to that. But does information naturally imply knowledge? Is raw data all that is valuable and necessary? Albert Einstein didn’t think so. And neither do we. “We’re not in an information age anymore. We’re in the information management age.” – Chris Hardwick…

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