How does a CRM-based approach for distribution makes it efficient

How does a CRM-based approach for distribution makes it efficient

In today’s highly competitive world, distributors need to find a way to sustain their business with their wide customer base, ranging from retailers to wholesalers to suppliers, and sometimes even the end consumer. When information is highly accessible, customers can quickly research the current market players and choose one that not only provides value to their product needs, but also one that weighs heavy on the side of customer satisfaction. This means that a distribution company…

Understanding an Integrated CRM Software

Understanding an Integrated CRM Software

“Time is Gold”, but how often do we realize its real value? In the business world, time is not just gold but something beyond it. In the good old days, companies had no choice but to deal with bad CRM systems in order to maintain smooth functioning of their business. Why was CRM bad in the good old days? Earlier, CRM was a business support system that used to run on two different systems –…

Important Features of a Lead Management Software

Important Features of a Lead Management Software

Running an efficient business in today’s extremely competitive market can be a challenging task. Whether it is a small business or a large organization, handling every aspect of your business effortlessly is only possible if you are well-equipped. Lead management software is one solution that many successful organizations have been using on a large scale to enhance the handling and marketing of their business. If you haven’t backed your business by the power of a…

All you need to know about the CRM software for pharmaceutical companies

All you need to know about the CRM software for pharmaceutical companies

Pharmaceutical companies need to manage and maintain their relationships with a wide customer base, which comprises of chemists, key opinion leaders, and hospitals and healthcare clinics. While doing that, they also need to track their patent expiration dates, pay attention to their drug pricing, and ensure that their products are complying with the health standards and regulations in place. Keeping tabs on each of these operations can usually become overwhelming, and traditional management methods may…

4 steps to effective customer relationship management

4 steps to effective customer relationship management

In the modern age, where technology is improving exponentially and digital is the new norm for everything data-related, customers are able to browse through products that meet their requirements with relative ease. They can also connect with other customers who have purchased the product and figure out if the offering met their expectations, provided more than what was advertised, or fell short of its promises. This mode of inter-connectivity also allows the customers to compare…

Looking for a CRM for small teams? Five facts that you would be thankful to know

Looking for a CRM for small teams? Five facts that you would be thankful to know

When you’re a small business looking to make a mark in the world by providing your customers with exceptional products and services, while not comprising on impeccable customer service, you need to organize your internal functions and keep them working without any glitches. Some of these functions include tracking down people who might be interested in your product, and letting them know that you exist and can provide value to them by catering to their…

Personalize your content for your customers with data management

Personalize your content for your customers with data management

Data is ubiquitous. What you choose to do with that data means all the difference between portraying yourself as a reliable brand, or a run-of-the-mill, for-profit business. The fundamental difference between these entities is that the former focuses on using all the existing data – sourced from leads, prospects and customers – and molding it into something that helps in providing more value to the customer, including all pre- and post-sales efforts. So what does value…

How can CRM be applied for Indian circumstances?

How can CRM be applied for Indian circumstances?

In India, organisations spend more on acquiring customers than they do on retaining them. Hence, customer relationship management has become an emerging trend for businesses operating in such fiercely competitive circumstances. Many firms are now focusing on their relationships with their existing customers and are trying to retain them while increasing the number of new customers. In the country, the general notion is that ‘CRM software is for larger organizations’. However, as opposed to this prevailing notion, the applicability of…

How to pick a cloud-based CRM Software for Small Businesses?

How to pick a cloud-based CRM Software for Small Businesses?

With rapidly growing competition in the market today, establishing or growing a small business is a tough ask. One thing that small businesses miss the most is a systemized and efficient technique to deal with their leads. Since you are a small business, you just cannot afford to lose out on any leads that come to you. This is where cloud-based mobile CRM software comes into play. A CRM software application helps you gather, manage and convert…

Four assured ways to be sure about choosing the right Marketing Automation Software

Four assured ways to be sure about choosing the right Marketing Automation Software

The scope of marketing software has consistently been increasing in proportion to the number of channels that are becoming available to the general public. For example, people now have the ability to move across different marketing channels within a few seconds or minutes with ease, and they can conduct their own researches about a product or service before purchasing it, instead of always relying on experts. For most marketing teams, this is proving to be…

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