5 Lead automation features that takes you close to sales automation

5 Lead automation features that takes you close to sales automation

Every organization carries a dream of not-worrying about meeting target-sales numbers without last minute scrambles. The concept of sales automation ingrains this dream. Although an impractical concept, CRM lead automation present features that takes you closer to automating your sales than ever before… Here are five features that could take you closer to concept of sales automation. Lead Dashboard Intimation When the speed of response could decide your prospect interest, CRM integration lets you engage…

How a CRM based distribution system combats new FMCG challenges

How a CRM based distribution system combats new FMCG challenges

An FMCG organization needs constant supply point of stocks to all points of retail. This means that your products need to be appeasing for both your customer eyes and taste buds. This means that you are trying to provide the most gastronomically appeasing product at the best price and latest manufacturing dates. All these are hard to achieve through a traditional process manufacturing supply. In-order to meet these challenges, you need to have a CRM-based…

Permission Engagement: The new customer engagement strategy

Permission Engagement: The new customer engagement strategy

Let’s consider a figurine in a super-market; It just cries-out ‘Buy-me, Buy-me’ each time anyone passes nearby. People get startled and eventually start to walk around the idol. Now consider another figurine that surprises passerby with an interesting message. Which dolls are going to get sold-out and which one gets dusted in the warehouse? Today marketing is facing a very similar scenario In the modern environment your customers are constantly under a bombardment of sales…

How does CRM gamification help in driving customer engagement?

How does CRM gamification help in driving customer engagement?

Gamification is the application of game techniques in non-gaming environments to effect continuous improvement. In the context of a business application, gamification aims to improve employee as well as customer engagement. The fundamental concept behind gamification is that it works on the human need for competitiveness and makes an individual want to constantly improve themselves and excel at their activities, and do so in an enjoyable manner. Gamification guides the individual on a desired path by motivating them…

CRM tools for business : The right integrations can boost performance

CRM tools for business : The right integrations can boost performance

Every business aims to acquire and retain more customers and increase the revenue. This requires the top management to make informed decisions, which in turn requires them to adopt and implement an effective data management program that can collect the wide range of data types and store it in a substantial database. Many modern companies are still using traditional methods of data management, wherein the information is entered in physical copies and stored in obscure…

Drive Analytics Through Progressive Customer Segmentation Strategies

Drive Analytics Through Progressive Customer Segmentation Strategies

No two customers are ever alike, but they can usually have a lot in common. This allows the marketers to understand their market more deeply, and tailor their product or service offerings for their customers. However, performing segmentation for the sole purpose of differentiating the customers can limit the marketers ability to properly understand their customers. By complementing this grouping with sufficient analytics, customer segmentation can become an effective management tool that provides valuable and…

How is sales force automation improving your team’s capabilities

How is sales force automation improving your team’s capabilities

In the digital age, companies and businesses can no longer afford to rely on the conventional management methods for their sales executives and managers. Legacy functions and software are becoming increasingly insufficient for handling sales processes like lead management, inter-connectivity within the sales force, accessing the product catalogue and current promotions and offers, sales performance monitoring, etc. Sales force automation (SFA) is the new frontier for effective sales force management. As the name suggests, sales…

The Basics of Selecting the Right CRM Software for Small Businesses

The Basics of Selecting the Right CRM Software for Small Businesses

The importance of CRM software is felt by almost every business today. Keeping the modern market trends and their competitors in mind, a company has to make every possible attempt to manage a successful and flawless business. CRM has made life easy for many businesses. Whether it is a small business or a large organization, customer relationship management software is a tested and proven solution for better and efficient business management. You can find a…

The right way for businesses to socially engage with their customers

The right way for businesses to socially engage with their customers

Social media platforms have changed the way in which modern marketers create business plans and marketing campaigns to maximize customer reach. With the advent of these platforms, although companies and businesses are scrutinized by their customers with a fine comb, the rewards are equally promising. In essence, the markets have rapidly evolved from being a seller’s market to becoming predominantly a buyer’s market. And this comes with no surprise. As people become more and more…

How good is wearable technology for business operations

How good is wearable technology for business operations

Wearable technology has existed for centuries, right from abacus rings in the 17th century to pocket watches in the 20th century, and their simple purpose was to ease human efforts in performing tasks or obtaining information. With the dawn of the 21st century, wearables have evolved to include smartwatches and hyper-connected eye wear, which already have a wide range of functionalities and are continually evolving. From the perspective of a business or an industry, wearable technology can be…

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