How are offline campaigns the biggest assets in modern business relationships?

How are offline campaigns the biggest assets in modern business relationships?

Companies today have extremely impersonal relationships with their customers. With the advent of the Internet, although people can now easily connect with other individuals located thousands of miles away, their interactions are disconnected and empty. Businesses, in the modern context, cannot thrive on such detached and fickle relationships, and to create the right business image, they must come up with ways to keep their customers engaged and loyal. With an unending line of competitors ready…

Life of a sales guy – Issues and challenges of an ordinary sales executive

Life of a sales guy – Issues and challenges of an ordinary sales executive

The ordinary sales executive plays an important role in an organisation to push the sales graph ahead. Here is an overview of the challenges and issues faced by the sales guy and the possible solutions for them. The struggle against time Time is the most precious commodity for a sales executive. The amount of unnecessary time a sales executive actually spends in selling can help in identifying any issue that is hampering his sales performance….

How to track multiple campaign metrics through CRM software

How to track multiple campaign metrics through CRM software

  Every company runs marketing campaigns to promote their products and services to their prospective customers. Most campaigns today have integrated a CRM marketing software into its fold to centralize and manage the incoming customer data. This information can be name, age, address, or any other form of data that is useful for the company to track. Generally, the chief purpose of creating a CRM-based marketing campaign is to align your CRM tools with your…

How to cross – sell and up – sell using a CRM software tool?

How to cross – sell and up – sell using a CRM software tool?

Whenever a customer purchases, or shows interest in purchasing a product from you, you gain the opportunity to offer them with either another product that complements their purchase (cross-selling; laptop bag for a laptop purchase) or a more expensive version of the same product, which may have more available features and services (up-selling; a laptop with a larger storage capacity). However, cross-selling and up-selling are easier said than done. A big challenge to effective cross-selling…

How to create and follow-through with a Social CRM strategy?

How to create and follow-through with a Social CRM strategy?

About a decade and a half ago, customer interaction was limited to communication channels like mail, call centers, and company website visits. As technology became more developed and accessible, people started mass migrating to media platforms where they could easily and quickly interact with each other – it was given a blanket term of “social networking sites”. By adopting these platforms, customers were no longer restrained to engaging with businesses through an impersonal dialogue. On…

Completing Customer Feedback Loop: How CRM reports accelerate business progress?

Completing Customer Feedback Loop: How CRM reports accelerate business progress?

  Customer feedback is the process of gaining actionable insight from a purchasing customer, about a product, service or the general experience when dealing with a company. It allows the business managers to study their offerings and find elements that can be tweaked or improved to better fit the customers’ needs. Whether you’re soliciting feedback from your customers through surveys, feedback forms, live chats, or social media sites, it is important to centralize all that…

Are you selling Outdated Stocks: 8 Reasons why selling outdated is not good for your business?

Are you selling Outdated Stocks: 8 Reasons why selling outdated is not good for your business?

Managing the inventory is a key part of every manufacturing business in order to function efficiently. When it comes to manufacturing products, different companies have different approach of looking at it. Some companies tend to stock manufactured products in bulk while some believe in demand-based production. Companies often tend to stock excess inventory eyeing bulk purchasing or assuming shortages in the later stages but there are more disadvantages than advantages in the process. Doing this…

How to Run Differentiated Realtor Marketing Through a CRM Software

How to Run Differentiated Realtor Marketing Through a CRM Software

The sales activities of a company are generally associated with all the processes that start with prospective lead generation right up to closing the deal with the customer. Along the path to this conversion are various barriers that must be tackled head-on and with a clear view, in order to convince the customer to believe in the utility of the offerings and purchase a product or service. Some of these barriers include lack of product…

How does CRM deliver a clear direction for your sales activity and transactions?

How does CRM deliver a clear direction for your sales activity and transactions?

The real estate industry of today has achieved a state of market saturation from a constant influx of aspiring real estate agents who are all determined to become the top marketer. The vast pool of agents for property buyers and sellers to choose from has exponentially increased the time it takes for the customer to vet and select an agent. On the other side of the coin, quality agents are getting lost in the crowd…

Lead Management Software: How acquiring Customers could be achieved by streamlining your leads?

Lead Management Software: How acquiring Customers could be achieved by streamlining your leads?

Customer Acquisition is the bottom line of any business, without customers, there is no business model. If you believe so, then you’d probably appreciate having more leads to work on because the number of leads is directly proportional to the number of customers you stand to gain! Leads are like taps to customer flow; the more you turn it on, the better it flows Most companies use CRM that has inbuilt lead management software and…

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