CRM tools for business : The right integrations can boost performance

CRM tools for business : The right integrations can boost performance

Every business aims to acquire and retain more customers and increase the revenue. This requires the top management to make informed decisions, which in turn requires them to adopt and implement an effective data management program that can collect the wide range of data types and store it in a substantial database. Many modern companies are still using traditional methods of data management, wherein the information is entered in physical copies and stored in obscure…

Drive Analytics Through Progressive Customer Segmentation Strategies

Drive Analytics Through Progressive Customer Segmentation Strategies

No two customers are ever alike, but they can usually have a lot in common. This allows the marketers to understand their market more deeply, and tailor their product or service offerings for their customers. However, performing segmentation for the sole purpose of differentiating the customers can limit the marketers ability to properly understand their customers. By complementing this grouping with sufficient analytics, customer segmentation can become an effective management tool that provides valuable and…

How is sales force automation improving your team’s capabilities

How is sales force automation improving your team’s capabilities

In the digital age, companies and businesses can no longer afford to rely on the conventional management methods for their sales executives and managers. Legacy functions and software are becoming increasingly insufficient for handling sales processes like lead management, inter-connectivity within the sales force, accessing the product catalogue and current promotions and offers, sales performance monitoring, etc. Sales force automation (SFA) is the new frontier for effective sales force management. As the name suggests, sales…

The Basics of Selecting the Right CRM Software for Small Businesses

The Basics of Selecting the Right CRM Software for Small Businesses

The importance of CRM software is felt by almost every business today. Keeping the modern market trends and their competitors in mind, a company has to make every possible attempt to manage a successful and flawless business. CRM has made life easy for many businesses. Whether it is a small business or a large organization, customer relationship management software is a tested and proven solution for better and efficient business management. You can find a…

The right way for businesses to socially engage with their customers

The right way for businesses to socially engage with their customers

Social media platforms have changed the way in which modern marketers create business plans and marketing campaigns to maximize customer reach. With the advent of these platforms, although companies and businesses are scrutinized by their customers with a fine comb, the rewards are equally promising. In essence, the markets have rapidly evolved from being a seller’s market to becoming predominantly a buyer’s market. And this comes with no surprise. As people become more and more…

How good is wearable technology for business operations

How good is wearable technology for business operations

Wearable technology has existed for centuries, right from abacus rings in the 17th century to pocket watches in the 20th century, and their simple purpose was to ease human efforts in performing tasks or obtaining information. With the dawn of the 21st century, wearables have evolved to include smartwatches and hyper-connected eye wear, which already have a wide range of functionalities and are continually evolving. From the perspective of a business or an industry, wearable technology can be…

How to integrate and streamline your email marketing strategies with CRM

How to integrate and streamline your email marketing strategies with CRM

Your marketing mix is severely lacking without email marketing, since you may be missing out on a popular communication medium and engaging with hordes of potential customers. Email marketing, simply put, is the modern equivalent of direct mail marketing, although it is much more diverse in its reach and sophisticated in its appeal. Email marketing, if done right, can be highly influential in improving your overall marketing efforts – especially your content marketing. Targeting your…

Improve customer retention with CRM system for customer management

Improve customer retention with CRM system for customer management

Competition is growing with each passing day. In the age of startups, more and more entrepreneurs are trying to make it big in the world by promising to deliver the next big thing. Irrelevant of how substantial their claims are, people are being treated to a long list of choices when they are looking for a product or service that fits their needs. A business works to obtain more customers and provide value to them…

How to avoid overcrowding of unused features in your CRM software

How to avoid overcrowding of unused features in your CRM software

Features are amazing. Features are important. However, features exist to solve problems and issues. If a CRM software feature cannot provide you with the value that you require, or delivers more features than you need, it can get either frustrating or overwhelming for your employees and personnel, who will eventually be working with and handling the CRM software. CRM software retailers are increasing in number by the day, and this has created a competitive environment…

How customer service software boosts your customer experience

How customer service software boosts your customer experience

In the past decade or so, industries are starting to realize that they are no longer situated at the center of the economy, but rather need to revolve and work around their customers to ensure that they remain loyal to them and keep on providing more business. With rapid advancements in technological networks taking place in the same period, customers are no longer limited to simply trusting salespersons on their word for providing good quality…

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