How is data visualization an important support pillar for decision-making?

How is data visualization an important support pillar for decision-making?

The human brain is extremely versatile. However, it cannot process an exorbitant amount of information in a short time efficiently. This is the reason why conveying information in bite-sized pieces through the use of pictures and charts can be helpful. From a business perspective, extracting the most out of your available, historical customer information is required in order to make better decisions about your business and this can only be done through the effective use of…

How to approach CRM from a Marketing Perspective

How to approach CRM from a Marketing Perspective

From the perspective of marketing, CRM comes across as an extremely viable model for businesses to invest in. It’s intelligent data and wide range of probable applications are what makes CRM such a lucrative model to invest in. CRM helps companies achieve better leads and understand the journey of their customers. Let us understand what a CRM software service can help you achieve: Better Leads For most companies, the majority of their marketing leads never convert into…

Seven CRM-based email marketing strategies to improve response

Seven CRM-based email marketing strategies to improve response

The CRM software service plays a vital role in improving the company-customer relationship, which leads to more people clicking, reading, and engaging with your email messages and more often. Well-implemented CRM software allows you to manage data associated with the customers. It organizes customer information, accounts, leads, and sales opportunities on a single platform. A CRM platform also improves the email marketing ROI by helping the sales and marketing teams know what of the sales…

Mobile CRM: How can business productivity be improved using the mobile platform?

Mobile CRM: How can business productivity be improved using the mobile platform?

CRM has, so far, been limited to an environment that only contains devices like desktops and laptops. Although they are portable, switching on laptops simply to perform a minor day-to-day task can become inconvenient and unproductive for a business executive or sales representative. Communicating with your clients and customers via email, studying and analyzing the generated reports for insight or checking and updating the CRM customer database – all these tasks become unavailable as soon as…

How to Select the Right CRM Software For Your Business

How to Select the Right CRM Software For Your Business

As a business, you are always looking for different ways to improve your efficiency and help your team perform better. If the above statement resonates with you, then a customer relationship management (CRM) system is what you need.  Here are some important things that you should consider when choosing a CRM software service to help your business grow: Goals It is crucial that you gain an in-depth understanding of the problem that you are attempting to solve. Make sure that…

How to zero-in on the right number of follow-ups for the best conversions?

How to zero-in on the right number of follow-ups for the best conversions?

For almost every business, each lead that is sourced by the marketing team has the chance to convert into a customer. Keeping that customer loyal not only boosts customer satisfaction, but also provides a constant source of revenue and boosts the chances of obtaining more leads, and the cycle continues. The reason why this conversion rate is not placed at 100% is that, like almost all business processes, it is plagued by a number of obstacles….

Marketing CRM: Unite all your marketing channels to better engage with your customers

Marketing CRM: Unite all your marketing channels to better engage with your customers

Today’s markets are entirely controlled by the customers. Long gone are the days when businesses decided what value they wanted to provide to the public, and with minimal competition in place, the customers had no choice but to accept the status quo. This was largely contributed by the absence of a substantial forum where customers could easily voice their product requirements and grievances. With the advent of technology, and the invention of interconnected digital networks,…

How can you boost your sales team’s productivity with CRM analytic tools?

How can you boost your sales team’s productivity with CRM analytic tools?

A sales team is responsible for identifying prospective customers and securing a relationship with them. With that in mind, and when applied in the modern context of extreme competitive conditions, this usually means that they need to obtain a full view of the customer – right from who they are, what their surroundings comprise, and how they interact with it. The reason for this radical shift from the more traditional methods of sales is due…

Stirred not Shaken: How to accelerate your sales funnel movement efficiently

Stirred not Shaken: How to accelerate your sales funnel movement efficiently

How long does it take for your company to recognize an individual or an organization that could be interested in your products? How long does it take for your company to engage with that lead and understand their requirements, and identify if they are likely to purchase the product? Finally, how long does it take for your company to sit down with a prospect and end up with a new customer? The answers to all these questions…

How does a CRM-based approach make distribution more efficient?

How does a CRM-based approach make distribution more efficient?

In today’s highly competitive world, distributors need to find a way to sustain their business with their wide customer base, ranging from retailers to wholesalers to suppliers, and sometimes even the end consumer. When information is highly accessible, customers can quickly research the current market players and choose one that not only provides value to their product needs, but also one that weighs heavy on the side of customer satisfaction. This means that a distribution company…

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