AI for Text Analysis and Natural Language Processing

AI for Text Analysis and Natural Language Processing

We are constantly talking about living the fast life and keeping up with technology, not realizing how extremely dependent on them we already are. Let’s take a simple example, waking up in the morning wouldn’t be possible without your phone. Would it? Sure, in the earlier days people would rise as the warm rays of the sun on their face, but we need 7 alarms for the most basic part of our day because that’s…

Chat bots on websites: Comparison with human enabled chat

Chat bots on websites: Comparison with human enabled chat

It’s an undeniable trend that artificial intelligence is radically changing the way companies conduct their business. Every year, more and more number of organizations are ditching traditional methods of customer management to switch to AI. Nearly every large scale organization today have embraced chatbots to handle the preliminary client interaction aspect of their businesses. Statistics show by 2020, almost 80% of all the major ecommerce brands will have converted to chatbots and naturally, more than…

Digital Commerce – 360 blend of retail an e-commerce

Digital Commerce – 360 blend of retail an e-commerce

With gadgets being more useful than toothpaste in our everyday life, we are way actively living our digital life than our real one. The emerging concept of digital commerce also referred to as D-commerce is turning quite some heads. Brands are embracing d-commerce as the new way of doing business. D-commerce and e-commerce: D-commerce is a way of e-commerce. E-commerce refers to the transactional method. To simplify this, let us take an example of a…

Product first or Customer- A dilemma!

Product first or Customer- A dilemma!

It’s the same circular argument- the chicken came first or the egg? Similarly, we are quite unsure of what comes first, the customer or the product. It really breaks down into how much money do you have. If you have sufficient money, you can design a market and probably demand for an unknown product. But on the contrary, developing a product that already has an existing customer base or demand for that matter, is far…

The Ultimate Guide to using a SWOT analysis to sharpen your brand strategy

The Ultimate Guide to using a SWOT analysis to sharpen your brand strategy

There is a saying in the management world – which goes like “ While starting a business it is better to measure once and cut twice”. When you set out to build your brand strategy – it’s always best to be number 1 in a new market – than number 2 or number 3 in an already crowded market. In such a case, a SWOT analysis of your business idea – would give you a…

10 Ways Digital is Transforming The Way We Do Business

10 Ways Digital is Transforming The Way We Do Business

Digital has pervaded every aspect of our lives, right from our social interaction, shopping and purchase behavior and lifestyle habits to the way we work. Smartphones and the internet have managed to penetrate into areas so geographically disconnected they may be lacking in motorable roads or even clean drinking water. This complete overhaul in the way businesses work due to the effect of today’s advanced technologies such as mobile, cloud, social and Big Data analytics…

The 5 Biggest Benefits of Using Customer Relationship Management Software

The 5 Biggest Benefits of Using Customer Relationship Management Software

Customer Relationship Management, as the name suggests, is an approach to manage current and potential customers of the business. Here, in this post, we will share five biggest reasons for using CRM for your business. In a business, it is very important to maintain a good relationship with your customers. If your relations are good with your customers than your business will definitely grow. But this job is not as easy as it seems. It…

Tips for Effective Call Center Management During Festive Season

Tips for Effective Call Center Management During Festive Season

The holidays are just around the corner and your support team is cracking their knuckles for a large amount of work that lays ahead. Chaos and confusion are on the way – they believe. It doesn’t have to be this way – you can actually have a smooth sailing contact center during the holidays. Picture this scenario, a ticket gets generated and then it magically flies into your agent’s computer. In just a few minutes,…

Webinars vs Direct Interactions: Which Gives More Utility?

Webinars vs Direct Interactions: Which Gives More Utility?

At some point, a sales manager would have to make an important choice between two alternatives to reach-out to his audience. These are between online webinar or direct sales meeting. Before we go in-depth, let’s see what puts webinars into the picture when we think about sales meetings. A sales manager always presents a simple math to his team: A number of appointments are proportional to the number of closures. If you increase the number…

How AI Is Reshaping the App Development

How AI Is Reshaping the App Development

Mobile apps have pioneered advancements in technology, the capability of software and analytics, and the use of Artificial Intelligence (AI). Apps are now more intuitive than ever before. With thousands entering the market, now is the time for companies to show how this technological partnership can help them shine. While the uses for apps vary, the vast majority of consumers rely on mobile applications to help them to complete different tasks. Whether that’s keeping track…

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