Know How To Get Repeat Bookings To Your Hotel

Know How To Get Repeat Bookings To Your Hotel

Imagine this: You have to travel to another city on short notice on a work-related tour. Since your company was unable to arrange for your accommodation at the last minute, you decide to handle it yourself. You browse through a few hotels on your mobile phone and see a couple of options that fit your bill. You then decide to book online, but before that, you have some questions regarding their payment options and facilities….

7 technology tools to ease the life of a small business owner

7 technology tools to ease the life of a small business owner

Being a business owner should be a thrilling and exhilarating experience. It should feel like bungee-jumping from an airplane or walking right into the dangers of African savannah. But most business owners don’t have the luxury of this on-the-edge fulfilling life. If you are a business owner, you will know that you are getting constantly bogged-down by the complexities and challenges of daily operations. In the end, you may end-up doing mundane but necessary tasks,…

Changing customer experiences through digital transformation

Changing customer experiences through digital transformation

‘Eighty-five percent of respondents believe machine-to-people transformations will positively transform the customer experience.’ ‘More than 95 percent of respondents view accelerating workflows as a business imperative for improving customer experience.’ ‘Almost 40 percent expect a correlation between improving customer experience and increasing revenue.’ These are just some of the findings which are the outcome of a survey administered by Opinium Research in August 2017, which ought to pique any company’s interest in going digital, if…

Biggest Challenges in Delivering Top Class Customer Service

Biggest Challenges in Delivering Top Class Customer Service

The quality of customer service is the foremost cause of concern for most brands. When 55% of consumers say easy access to support and information can make them fall in love with a brand (source), it is reason enough to work hard on providing the best customer service. However, customer experience management is not entirely a piece of cake. From knowing what your customers want to when they want it, you need to be up-to-speed…

Calendar: The most underrated application

Calendar: The most underrated application

Are you tried of the endless game of catching up? Well, we’ve all been there! Spending our much needed weekends at office staring at the computer. Hoping that we could magically consolidate the entire week’s work in a day or two. Falling behind the schedule by pushing ourselves to be more productive. Or maybe just trying to earn extra money by taking up additional work load. There are plenty of scenarios where we try our…

How the right investment can fuel digital transformation

How the right investment can fuel digital transformation

Your customers are online. Are you online? In the digital era, when everybody is online the question arises if you have a concrete presence in the digital space. Whether you are taking enough and right kind of measures to break the clutter and stand out in the chaotic world. The digital platform provides umpteen number of opportunities to showcase your presence and build a successful business profile for your brand. But, the other side of…

Why your customer service and marketing team need to join hands

Why your customer service and marketing team need to join hands

Customer service and marketing are often sees as independent processes by most businesses. Indeed the differences are pretty obvious; marketing is acquiring new prospects and customer service is about keeping them happy. Both the departments have separate strategies and training procedures, and the employees of the respective departments could even be situated in different geographical locations. But do you really think they are independent of each other? No…. don’t say YES. Because, it is NOT…

Awaken the Media Force with Kapture CRM [Infographic]

Awaken the Media Force with Kapture CRM [Infographic]

Media agencies are now rising and taking businesses to new horizons. But, when several agencies are jumping to hyperspace and doing a kickass marketing others are falling prey to unorganized campaigns. So, how to gear-up your media agencies? Kapture CRM can help you streamline and strategize your media plans without breaking’ a sweat. Let’s see how exactly Kapture CRM awakes the force within media agencies.

On The Cusp Of New Year: CRM Trends To Watch Out For

On The Cusp Of New Year: CRM Trends To Watch Out For

Today’s businesses are growing faster and are being held more accountable for their actions and performance than ever before, thanks to increased competition and customer expectations, which are by-products of an online, mobile-centric economy. A solid customer experience at every touchpoint has become essential. Jargons like automation, Artificial Intelligence (AI), Big Data, analytics etc. will soon become indispensable terms in the world of CRM, and the process is already underway. CRM has indeed come a…

Create better content by understanding your customers better

Create better content by understanding your customers better

Content marketing is the one word that marketers all across the globe fear most. Actually, it’s producing impeccable content that makes their minds tick. While it is not rocket science, there are just a handful of businesses that do it right. Creating an eye-catching piece of content is mostly a choice. You can put in the much needed time and efforts required and build a prosperous brand or take the road most traveled: poor content…

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