Marketing CRM: Unite all your marketing channels to better engage with your customers

Marketing CRM: Unite all your marketing channels to better engage with your customers

Today’s markets are entirely controlled by the customers. Long gone are the days when businesses decided what value they wanted to provide to the public, and with minimal competition in place, the customers had no choice but to accept the status quo. This was largely contributed by the absence of a substantial forum where customers could easily voice their product requirements and grievances. With the advent of technology, and the invention of interconnected digital networks,…

How can you boost your sales team’s productivity with CRM analytic tools?

How can you boost your sales team’s productivity with CRM analytic tools?

A sales team is responsible for identifying prospective customers and securing a relationship with them. With that in mind, and when applied in the modern context of extreme competitive conditions, this usually means that they need to obtain a full view of the customer – right from who they are, what their surroundings comprise, and how they interact with it. The reason for this radical shift from the more traditional methods of sales is due…

Stirred not Shaken: How to accelerate your sales funnel movement efficiently

Stirred not Shaken: How to accelerate your sales funnel movement efficiently

How long does it take for your company to recognize an individual or an organization that could be interested in your products? How long does it take for your company to engage with that lead and understand their requirements, and identify if they are likely to purchase the product? Finally, how long does it take for your company to sit down with a prospect and end up with a new customer? The answers to all these questions…

How does a CRM-based approach make distribution more efficient?

How does a CRM-based approach make distribution more efficient?

In today’s highly competitive world, distributors need to find a way to sustain their business with their wide customer base, ranging from retailers to wholesalers to suppliers, and sometimes even the end consumer. When information is highly accessible, customers can quickly research the current market players and choose one that not only provides value to their product needs, but also one that weighs heavy on the side of customer satisfaction. This means that a distribution company…

Understanding an Integrated CRM Software

Understanding an Integrated CRM Software

“Time is Gold”, but how often do we realize its real value? In the business world, time is not just gold but something beyond it. In the good old days, companies had no choice but to deal with bad CRM systems in order to maintain smooth functioning of their business. Why was CRM bad in the good old days? Earlier, CRM was a business support system that used to run on two different systems –…

Important Features of a Lead Management Software

Important Features of a Lead Management Software

Running an efficient business in today’s extremely competitive market can be a challenging task. Whether it is a small business or a large organization, handling every aspect of your business effortlessly is only possible if you are well-equipped. Lead management software is one solution that many successful organizations have been using on a large scale to enhance the handling and marketing of their business. If you haven’t backed your business by the power of a…

Customer Relationship Management Software for Pharmaceutical Companies

Customer Relationship Management Software for Pharmaceutical Companies

Pharmaceutical companies need to manage and maintain their relationships with a wide customer base, which comprises of chemists, key opinion leaders, and hospitals and healthcare clinics. While doing that, they also need to track their patent expiration dates, pay attention to their drug pricing, and ensure that their products are complying with the health standards and regulations in place. Keeping tabs on each of these operations can usually become overwhelming, and traditional management methods may…

Looking for a CRM for small teams? Five facts that you would be thankful to know

Looking for a CRM for small teams? Five facts that you would be thankful to know

When you’re a small business looking to make a mark in the world by providing your customers with exceptional products and services, while not comprising on impeccable customer service, you need to organize your internal functions and keep them working without any glitches. Some of these functions include tracking down people who might be interested in your product, and letting them know that you exist and can provide value to them by catering to their…

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