Optimizing Your Brand for Voice Assistant Searches

Optimizing Your Brand for Voice Assistant Searches

“Ok Google, What is today’s headlines?” “Alexa, play the best of Imagine Dragons!” “Hey Siri, what is the best place to have pasta near me?” A decade or so back, these questions would probably not give us the answers what we’d be looking for and as such would appear to be gibberish. Not anymore! Thanks to the phenomenal advances in technology, especially in the fields of Artificial Intelligence and Machine Learning, today we’re in a…

How to analyze your current booking flow and optimize it

How to analyze your current booking flow and optimize it

Analyzing your booking flow and retaining a steady upscale growth is crucial for any business to sustain a positive expansion. Meeting your customers’ expectations should be the prime focus when it comes to optimization of your booking process. The first step here is to understand and figure out your organic traffic and the main sources where leads are originated from. The next step should be about focusing on enhancing and modifying your sales booking procedure…

All you need to Know about Cart Abandonment

All you need to Know about Cart Abandonment

You’re putting so much effort into keeping users on your site and growing the base of loyal customers. But they still come and go or abandon their cart in the last step of the purchasing process. There are many reasons why shoppers leave without going through the final payment process and the most common reasons are ‘Decided I didn’t need it’ or ‘Wanted to do more research’ or may be ‘Found it cheaper elsewhere’. Now…

7 Ways to Embrace Technology in Your Organization

7 Ways to Embrace Technology in Your Organization

Technology has become a game changer for many businesses. It has allowed businesses access to a world of customers that were not previously available. Therefore, it is important that, as an employee, you embrace the technology that is being offered and look forward to future availabilities. With technology you can do anything from doing payroll to recruiting new employees. Here are the top 7 technologies that can help you in your business: 1. Social Media…

A Step by Step Guide to Creating an Inbound Marketing Strategy

A Step by Step Guide to Creating an Inbound Marketing Strategy

Use the Power of Free Leads to Power Up Your Business to Clock Some Mad Moolah Inbound marketing revolves around pieces of content that pull your prospect into your lead net. These are free leads. These are leads that found you in search of an answer to their problems. It could be through SEO, YouTube or social media, – they found you and now they are open to your influence. This creates a value proposition…

How to achieve more Bookings while Optimizing Rates?

How to achieve more Bookings while Optimizing Rates?

For a cruise liner, having to fix their rates can be a tightrope walk. The right pricing can make all the difference between the filling-up optimal number of seats or losing out to a competitor. If you’re priced lower, you could end up losing your money and your guests would take that your product is actually less worth than its actual value. On the other hand, if you’re pricing your package at too high of…

Speed Alert! Lead Processing Goes Superfast with Batch Lead Process

Speed Alert! Lead Processing Goes Superfast with Batch Lead Process

As per studies, the prospects prefer the companies that respond first to their email enquiry. In other words, you can improve the quality of prospect response and consequent conversion by maintaining a high velocity for response to any enquiries. But at least occasionally, most businesses struggle to maintain their high response velocity for enquiries. In a  situation where there is a sudden spike in lead numbers or any of the sales agents are unavailable, your…

5 Benefits of Integrating a CRM with Your Website

5 Benefits of Integrating a CRM with Your Website

Increasing productivity, reducing costs and maximising profits are the three critical factors to any online business. And, a better way to walk towards these goals is to use a CRM (Customer Relationship Management) system. CRM helps to manage your customers and keep track of interactions with them. It captures your customer data and makes the interaction history accessible so that you can take better business decisions. Here are 5 benefits of integrating a CRM with…

Vision express

Vision express

Overview: About the brand A joint venture between Reliance Retail and GrandVision, Vision Express is Europe’s largest optical retailer with a global network presence of over 6000 stores across 44 countries. In India Vision Express is present across 167 stores in 30 cities. Challenges: The brand had minimal to no presence online. While the brand was a joint colaboration, customers were still unaware about the brand The minimal online presence they had gave out a…

How NU Hospitals – The Pioneers of Nepho-Uro & Fertility Increased the Conversion Rate 5X

How NU Hospitals – The Pioneers of Nepho-Uro & Fertility Increased the Conversion Rate 5X

NU is a Quaternary Care referral hospital for Nephrology, Urology, Renal (Kidney) Transplant & Fertility Center in Bangalore (Rajajinagar & Padmanabhanagar), Tamil Nadu, Kerala, and the Maldives. Founded in 1999, NU Hospitals is the first hospital in India to be recognized by both NABL & NABH. NU Hospitals has won several awards and appeared various times on the news. NU today houses 50+ employees and internationally recognized doctors. Being physically present in multiple locations, NU…

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