Turn customer dilemma into delight with smart service center automation

Turn customer dilemma into delight with smart service center automation

‘The best brands don’t invest in building service centers. They invest in creating world-class customer experiences.’ Customers expectations from the service center have dramatically changed in the digital era. The present-day customer expects an easy access to the service help desk, instant responses to their queries and even a same-day home repair for their equipment. With growing competition, a great service center experience can easily differentiate between a product that gets repeatedly bought and the…

How Mobile Apps Are Changing The Healthcare Industry Landscape

How Mobile Apps Are Changing The Healthcare Industry Landscape

Mobile applications are ubiquitous today, thanks to the proliferation of apps to control nearly every aspect of our life. Right from planning our finances, deciding where to dine, commuting etc. there is an app to assist us and make the entire process delightfully easy and hassle-free. In this scenario, can the healthcare sector be left behind? In the past few years, there has been an explosion in mobile apps for healthcare sector. These apps have…

The Top Marketing Trends You Don’t Want To Miss In 2018

The Top Marketing Trends You Don’t Want To Miss In 2018

As we all know, marketing trends are governed by the customer choices, their way of interaction and their manner of thinking. As these are constantly changing, so do the trends in digital and social media marketing. In case of digital marketing, we have seen a tremendous growth in the importance of organic and paid searches, social media and the role of smartphones. The biggest trends which are slated to impact organizations’ marketing activities are: Videos…

CRM Software for Hospitality: How hospitality business can beat Airbnb model

CRM Software for Hospitality: How hospitality business can beat Airbnb model

The hospitality industry has always been accommodating changes’ in the way of doing business. But in the recent years, it has been a complete change-over. With the entry of industry-changing services such as ‘Airbnb’, the hospitality service providers have been forced to re-evaluate their mode of operandi. The ‘Airbnb’ alone caters to around 150 million users who can browse and choose from any one of the 4 million verified Airbnb listings. In order to survive…

How To Maximize E-Commerce Customer Service

How To Maximize E-Commerce Customer Service

In the past few years, we have witnessed an unprecedented rise in adoption of mobile in e-commerce transactions, customer service and businesses. In fact, a survey by Gartner found that about 89% of the businesses plan to compete primarily on the basis of their customer experience. Many consumers decide whether they will engage in business with a company based on the quality of its mobile CX. A mobile customer experience with easily accessible features, resources…

The Art of Sending Emails in Hotel Industry

The Art of Sending Emails in Hotel Industry

TRAVEL. This 6 letter word gives goosebumps to every wanderluster and travel enthusiast. Some travel to seek knowledge while some seek peace. No matter what motivates you to travel, hotels are an indispensable part of travel. This statistic echoes the global hotel industry retail value from 2010 – 2016 with forecasted figures for the year 2018. The retail value of the global hotel industry was 554.64 billion U.S. dollars in 2016. This throws light on…

5 hidden ways your E-commerce business could be leaving money on the table for competition

5 hidden ways your E-commerce business could be leaving money on the table for competition

For an e-commerce consumer, all stores are at an equal virtual distance. This means that the buyer can easily choose to buy from any of the available ventures to get a deal. And largely, all the e-commerce buyers tend to act alike. In order to be successful, all successful e-commerce ventures need to master the art of ‘less-margin-and more-volume’ sales dynamics. Any business that doesn’t succeed at this goal, could be potentially leaving a large…

CRM for Tours and Travels: Now optimize your package to deliver more with the same

CRM for Tours and Travels: Now optimize your package to deliver more with the same

Tourism is one of the fastest growing economic sectors in the world and India in particular, with our country registering a record number of international tourists in the previous year and contributing a significant share to our revenue. Travelers are more aware of their choices, are more price-sensitive and expect a more enhanced travel experience than before. The tour operators and travel agents are gearing up to meet this challenge and are involved in a…

Feedback management for a hospitality business – Customer feedback software

Feedback management for a hospitality business – Customer feedback software

Any hotelier worth his salt will know the importance of providing superior customer service. It naturally follows that he/she would also focus on measuring the consequence of their service – good or bad – in the form of reviews and feedback. Having said that, for any hotelier to take concrete steps to improve service quality, crystal clear customer feedback is essential, as ambivalent, unclear suggestions are of no use. This is because, the data they…

WOW the Wanderlusters with CRM for Travel Industry

WOW the Wanderlusters with CRM for Travel Industry

Ever since the concept of holistic marketing came into existence, businesses across various industries have realized that achieving sales targets alone won’t be enough. Therefore, sustenance and stability of the business totally depend on the relationship maintained with customers. While the new consumers are important for the business’s growth, the loyal customers act as a backbone of your business. A recent study has shown that new consumers cost 6-7 times more than the existing ones….

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