Let Kapture CRM and your Local Shopkeeper help you Build Lasting Customer Relationships

Let Kapture CRM and your Local Shopkeeper help you Build Lasting Customer Relationships

With the steady rise of consumerism, an increasing number of organizations are modifying their approach, making their business more customer-friendly. It’s now common knowledge that product or service quality alone cannot be the sole engine driving your business forward. Companies are now diving deeper into the realm of customer service to gain an extra edge over their competitors. However, organizations that adopt a more global approach to handling business can end up alienating current customers,…

CLOUD COMPUTING AND CUSTOMER RELATIONSHIP MANAGEMENT

CLOUD COMPUTING AND CUSTOMER RELATIONSHIP MANAGEMENT

Of late, one particular term which has found its way into the lexicon of IT services and CRM is “cloud computing” or “cloud CRM”. Cloud computing is a new IT model wherein both the hardware and software services are provided on demand to customers through the network independently of the terminal device and location. In the current business environment, companies are investing heavily in hiring cloud computing providers rather than in enhancing their IT infrastructure….

CRM Myths Debunked [ INFOGRAPHIC ]

CRM Myths Debunked [ INFOGRAPHIC ]

 CRM is now becoming the next big thing in the market and it’s booming almost every industry with its awesome features. CRM has been around for quite a while now but what’s heartbreaking is only a few businesses are able to leverage the benefits of it completely. The question here is why not many businesses are adopting it? It’s the myths that marketers believe to be true.   Not many marketers are aware of that…

Do’s and Don’ts of Customer Service

Do’s and Don’ts of Customer Service

To every business that needs to thrive, customer service is not just an option; it is a way of life. Across-the-globe, business owners, marketers and managers are consistently focusing on delivering top-notch customer service experience. The phrase, “customer is always right” instilled in the minds of every sales rep has become rather repetitive and clichéd in today’s age. Yet, poor customer service is still a common thing in the digital market place. In the pursuit…

“BANKING” ON CRM

“BANKING” ON CRM

As in any service-based industry such as marketing, logistics etc., CRM software is an essential management tool for the banking sector. An effective CRM requires a strong coordination between the IT and marketing departments and enhances the performance of the banking industry across different parameters such as customer acquisition, lead conversion and customer retention. Today, CRM is much more than a mere technological implementation. It is a business strategy that helps identify and target a…

The Ingredients of a Kickass Marketing Plan for Small Businesses

The Ingredients of a Kickass Marketing Plan for Small Businesses

Planning and creating an effective marketing strategy is crucial for every business. Several businesses spend years of experience and money to create a perfect marketing plan that efficiently works for them. The irony is that consumers are lazy, thus they don’t pay much heed towards the products or services you have to offer. Whether great or worse, all the businesses depend on their marketing strategies to tell the prospects about the latest & greatest. Business…

The Perfect CRM Proposal to Woo your Customers [INFOGRAPHIC]

The Perfect CRM Proposal to Woo your Customers [INFOGRAPHIC]

Managing a client load from marketing to sales can be a Herculean task. CRM, however, sweetens the pot with its overwhelming services and the ability to manage everything, all at once. Because a CRM is geared towards managing the sales leads and customer data, you can greatly increase efficiency, enhance performance, revenue and much more. A CRM like Kapture does it all without any hassle. As a marketer once said, “It’s not about the product,…

Why Your CRM Needs A Multichannel Communication?

Why Your CRM Needs A Multichannel Communication?

Remember the days when people had to drive through a long distance in order to buy a product? Isn’t it difficult to fathom a world where you couldn’t get everything at the click of a button? Indeed, it is. With the advent of new technologies by the second; the times when your customers could only connect with you on a call are long gone. If there’s one industry where less isn’t more, it is the…

ARTIFICIAL INTELLIGENCE: THE NEXT WAVE IN CRM

ARTIFICIAL INTELLIGENCE: THE NEXT WAVE IN CRM

We are living in a world increasingly interconnected through technology, where everyone and everything seems to be connected to each other. The emergence of Internet of Things (IoT) has enabled virtually any inanimate device/ object capable to communicating with one another by sending and receiving data. In the midst of all this, we are besieged by an endless onslaught of information. Artificial Intelligence (AI) is the latest jargon to join the bandwagon of technological innovations,…

Insight into the Logistics Industry: CRM software for Transporters

Insight into the Logistics Industry: CRM software for Transporters

Managing customer relationships is synonymous with running a successful business, and hence the increasing demand for IT management systems. Customer Relationship Management (CRM) is a software, which not only proves to be vital for functioning of the organization, but it helps in learning about the nature and behavior of the customers which is necessary in assisting or trading with customers. What is the significance of CRM? Expanding a business needs skills, relationships and knowledge. When…

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