User Generated Content: The Open Secret to Customer Engagement

User Generated Content: The Open Secret to Customer Engagement

Listen close, because I’m about to tell you a secret. Like all good business secrets this one is quite well known but not always well practiced. This secret will enable you to achieve 2 major milestones: Display social proof Create your own community The secret is User Generated Content (UGC for short), and this is what the cool kids at Coke did with their “Share a Coke” campaign. User generated content is a pretty self-explanatory…

Let The Top Internet Companies Show You How To Apply Big Data Analytics To Propel Your Business

Let The Top Internet Companies Show You How To Apply Big Data Analytics To Propel Your Business

 “Information is not knowledge” – Albert Einstein We often refer to our time in the chronology of human development as the information age. The onslaught of information overload through social media updates and inbox full of emails bear witness to that. But does information naturally imply knowledge? Is raw data all that is valuable and necessary? Albert Einstein didn’t think so. And neither do we. “We’re not in an information age anymore. We’re in the information management age.” – Chris Hardwick…

6 lessons we learnt from Minions

6 lessons we learnt from Minions

How many times have we wished we had an army of cute little minions! They are the cutest creatures and they believe that everything their boss does is the coolest. Whether it is to steal the moon, get the little girl a unicorn toy or making jellies and jams, they are always with their boss. We may not be able to create minions for you; but we have created something that is almost as good…

Mobile : A True King Of CRM [INFOGRAPHIC]

Mobile : A True King Of CRM [INFOGRAPHIC]

Smartphones and tablets have become the primary devices for businesses to prosper in the modern business world. With technology changing every second it becomes essential that you keep your business up to date with modern technology.Regardless of your location they make you complete your tasks and stay up to date on your projects. With a mobile based CRM system, you can become The True King of Pop in your business.  With an increase in portability…

5 Factors that shape Customer Satisfaction

5 Factors that shape Customer Satisfaction

  I strongly believe, the phrase “first impression is the last impression,” must be coined by a customer service employee, which eventually went on to become the mantra for every organization. The key to a successful business is “the customer is always right,” but it takes more than a pleasant conversation to influence a customer’s decision on whether to leave or get back to you. You may have the best employees and the most premium…

Why Kapture’s Real Time is your White Knight?

Why Kapture’s Real Time is your White Knight?

Sales reps can easily be touted as your businesses’ superheroes as only they can keep any Pandora’sbox from showing itself. But, there’s only so much they can do. They are humans after all, aren’t they? Thus, the key here is to keep things interesting, to turn a potential prospect into a loyal customer.Comfort and customers go hand in hand. Treat your customers, right; and they will see you till the end. Just like the first…

5 Early Signs that you are Ready to Break Up with your Customer Service Provider

5 Early Signs that you are Ready to Break Up with your Customer Service Provider

Three days ago I called my customer service provider’s number to complain for a faulty oven, and my call got through at once. The rep on the other end heard me with patience followed by an instant replacement request being placed. Wait, oh was I dreaming? Sure, I was. The world isn’t that perfect; now, is it? Though product advertisements convince you to buy the product,no one tells you that these promises are similar to…

Choose the perfect CRM with 7 heroic steps [INFOGRAPHIC]

Choose the perfect CRM with 7 heroic steps [INFOGRAPHIC]

Have you ever wondered what is CRM and how it acts like a Man of Steel for your business? With technology changing every second it becomes essential that you keep your business up to date with modern technology. CRM does exactly that by being your personal Man of Steel a.k.a The Superman. But, if you choose the wrong CRM for your business then it becomes like the popular Eminem rap song “Superman” where he says…

7 ways Kapture CRM is just like Monica Geller

7 ways Kapture CRM is just like Monica Geller

Monica Geller should be every sales and marketing person’s spirit animal. With her competitiveness, organization skills and punctuality, she would do amazing as a sales manager. Our CRM too in many ways is just like Monica Geller except that it has only perks. Loves to straighten the mess: The key component of any business is time management and people management. Without KaptureCRM, both of them go for a toss.  From scheduling meeting to generating reports,…

Feedback on how feedback forms could be

Feedback on how feedback forms could be

Feedback is vital for growing businesses, we just can’t afford to let bygones be bygones. Most of us rely on the one commonly used method to gather feedback – surveys. Yes, the pop-up that asks you if you’ve got a few minutes to spare. Customers aren’t interested in filling out long survey forms or to write 500 words on how your business could be better. The customers who do bother to respond are likely to…

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