CRM for Business Growth: Significance of Automation in achieving Explosive Business Growth

CRM for Business Growth: Significance of Automation in achieving Explosive Business Growth

It’s imperative that a modern business should be aiming and planning for a faster growth. Unless you achieve the requisite growth velocity, you could unfortunately see your business in its due course to the starting point. Let’s examine the challenges and optimal way of achieving a faster business growth. There are different challenges in different growth stages. You can compare a growing business to a satellite being launched into the orbit. In-order to maintain a…

Hack and Reinvent your Service Culture to create a Successful Business

Hack and Reinvent your Service Culture to create a Successful Business

Let us simply state a fact – satisfaction is the goal, consistency is the mean. According to research firm McKinsey & Company, delivering consistently high customer service is the focal point of modern customer satisfaction. Unless you could be consistent, you will just end-up making sporadic efforts to strike a chord with the customers. In this sense, it becomes greatly more important to understand and tackle the customer culture paradox. Do I invest more time…

Do you have the Right perspective to evaluate a CRM Platform?

Do you have the Right perspective to evaluate a CRM Platform?

Most managers dread the responsibility of evaluating and choosing the right CRM platform for their organizations. It’s almost always a high stake decision that may result in finger-pointing and blame game for an erroneous evaluation. On the other side, the right CRM API can raise your productivity by 10X or provide a greater the ROI of your operations. It’s no secret that the evaluation process for the right CRM is a formidable challenge. This involves…

Prospect tracking trumps Revenue tracking: Stuff that you need to understand to improve the sales Figures

Prospect tracking trumps Revenue tracking: Stuff that you need to understand to improve the sales Figures

At some point of time, all businesses should make a very important choice in their sales – whether to track prospects or revenue. This means that you need to choose between individuals and numbers. While numbers are easy to comprehend, understanding prospects is a much more difficult task. On the primary basis, all sales managers track their basic financial parameters – balance sheet, income statement, cash flow statement etc. These parameters are helpful in understanding…

Supply chain and product Margins: Improving one augments the other

Supply chain and product Margins: Improving one augments the other

The present Indian FMCG marketplace is complicated and saturated. If you want to achieve visibility, you are required to consider two aspects of your product quality – one is product pricing and the other is pricing. If you think about both these aspects, you can see that the product quality is dependent on the raw material, recipe and packaging. As all of these are relatively permanent and moderating or modifying these aspects is usually hard….

Six solid Reasons to have a strong Pre-sales Process

Six solid Reasons to have a strong Pre-sales Process

Are you assured about your regular inflow of prospects? Do your prospects have intention to buy your product? Are you targeting the right audience group? The answer to all these questions and more is coming down to define one resolution – a strong pre-sales process. In 2016, most companies have developed a segmented sales pipeline to handle the different selling activities – pre-sales process, sales pitching, negotiation, sales closure, sales strategizing, etc. When you have…

The Non-advertised benefits of marketing automation that may take you by surprise

The Non-advertised benefits of marketing automation that may take you by surprise

Subconsciously, the word automation carries a baggage of association in terms of laziness and lack of control. In reality, automation isn’t just an absurd way of handing over the steering of your business to some brand new computing system. Business automation benefits you by enabling a more effective and productive way of handling your daily activities. It helps you by bringing together multiple facets of your sales funnel that eliminates steps that could otherwise cost…

Appointment scheduling Software for Sales Rep Efficiency: An optimal integration for your business

Appointment scheduling Software for Sales Rep Efficiency: An optimal integration for your business

If you ask a sales rep, having to manage and fulfill the daily string of meetings is always a tough challenge. These are some of the frequently occurring questions for a sales guy – which prospect marks the highest probability of conversion?How to determine the value of a particular prospect?Can I postpone a particular meeting? Is it possible to get hold of this prospect in the future if I postpone the meeting? The sales rep…

Why your Business really needs an issue tracking system?

Why your Business really needs an issue tracking system?

If you are tracking your customer issues, you can see that it’s rarely a one-time transaction of information or service. When you answer one particular query, it usually attracts a series of follow-up questions. This requires constant figuring-out, understanding and resolution of your customer issues. A normal organization would be constantly viewing an influx of issues through varying degrees of complexity and difficulty. It’s impractical to expect a single individual to resolve all these queries…

Role of automation in your sales Process: How it works and improves your sales activity

Role of automation in your sales Process: How it works and improves your sales activity

The words creativity and insight are usually thrown around for greater gravitas in sales discussions. But in real business situations, the concept of creativity and insights is reserved for engineering and marketing departments. The sales teams are plainly expected to close the deals and get customers with least possible fuss. In the presently saturated and competitive market, organizations should be nimble and flexible to adapt in changing sales scenarios. This demands a much more pressing…

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