Operations Management in FMCG: Develop and Manage an Optimized Retail Network

Operations Management in FMCG: Develop and Manage an Optimized Retail Network

Are you constantly struggling to make sense of your outdoor field operations? Are you struggling to empower better work culture? Even though the field teams remain one of the significant revenue generators for the company, it has been mostly overlooked as recent as couple of years. The field team reports their sales progress at the end of the day and your ground team takes it for their word. It has also seen a huge surge…

5 ways CRM software influences your sales and marketing [Infographic]

5 ways CRM software influences your sales and marketing [Infographic]

Over last decade, sales and marketing industry has gone through a lot of changes. You need to adopt and leverage these changes to bring together positive variations in the environment. With increasing customer demands and ever changing customer behavior, you need to take a customer-centric behavior to excel in the industry. You need to adapt your new sales and marketing strategies based on available technologies. Such sales and marketing CRM have dramatically transformed the entire…

5 applications of mobile CRM that will get you 5X sales results

5 applications of mobile CRM that will get you 5X sales results

Whether you are at office or shopping or bed, how often you don’t have your mobile phone beyond your arm’s reach? I bet that you could mostly palm your mobile phone by the flick of your wrist. The mobile phone has become an indispensible part of the 21st century’s lifestyle. But if you are even remotely associated with sales, this now becomes one of your work responsibilities; Today, the sales pro’s use mobile phone as…

Lead Qualification: The short-cut to your best leads in one platform

Lead Qualification: The short-cut to your best leads in one platform

Lead generation is the primary objective of almost all inbound marketing strategies; however, it takes more than just lead generating skills to run a successful business and then be able to sustain it; you should be capable to convert the incoming leads into opportunities and then customers. Let’s first look into the lead generation dilemma. There are many marketing channels that help you generate high volume of leads. You can also flex your networking skills…

Data Management Software for Business: How to get more relevant and precise data for your business

Data Management Software for Business: How to get more relevant and precise data for your business

In one of his best books about writing, author Stephen King compares ‘adjectives in writing’ to growing dandelions in the garden. If you have just one, it looks pretty. But if you just let it be, it will conquer the entire garden. Only then, you can see the all-conquering true nature of the wild flower. You can say that the same thing about big unstructured data! You can iron-out a random fast service or cash…

5 vital roles played by CRM Software in B2B Industry

5 vital roles played by CRM Software in B2B Industry

What separates the top-performing Business-to-Business (B2B) sales and marketing companies from their competitors? What are the winning practices that enable them to make predictable sales performance? Understanding and coming-up with a precise answer to these questions could actually decide your business fortune. Especially, as the B2B space is used to have winners that establish an overwhelming lead over the 2nd player. As the initial step, we need to determine why the B2B industry is so…

CRM Software for email Marketing: How to achieve higher ROI

CRM Software for email Marketing: How to achieve higher ROI

Do you want to streamline your customer E-mails and return activities? Are you trying to string together too many activities which erode your ROI? A great way to overcome this trouble is to have an Email marketing approach based on customer segmentation. In this, you are essentially dividing your audience and serving the right emails with customer-oriented messages. A right segmented email list lets you be more direct and focused with your email marketing activity….

Is sales pipeline management really important for sales growth?

Is sales pipeline management really important for sales growth?

In the modern business ecosystem, you shouldn’t push the customer into buying your product. Instead, you should nudge the customer into finishing the proposed purchase within a given time. The sales process progresses in a step-by-step manner that definitely takes time to result in a purchase. These step-by-step processes are termed as a sales pipeline that a particular lead should go through before conversion. Sales pipeline management is really important for running sustainable processes. Why…

Four smart Customer Segmentation Strategies to Determine Your Target Audience

Four smart Customer Segmentation Strategies to Determine Your Target Audience

You have come up with a great business idea – you are almost ready to roll-out. But before you go any further, you need to determine your target audience. You should also decide who will be the center piece of your different marketing moves and activities? Simply put, if you are selling pencil boxes, your target market should be school students. If your marketing message and retail outlets don’t follow this logic, it would be…

4 major service criterions to meet your customer’s expectations

4 major service criterions to meet your customer’s expectations

The term satisfaction is closely related to expectation. Relatively speaking, you only need to exceed your present expectations to achieve customer satisfaction. For better or worse, the recent years have seen customer expectation steeply climbing high. Yet, it’s more important than ever for businesses to impress and satisfy their customers. 89% of marketers think customer experience will become the main differentiator in 2017. Sometimes it’s really difficult to understand what customers want and how to…

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