Why every company needs Omni-channel marketing strategy

Why every company needs Omni-channel marketing strategy

If you believe in in-person direct selling, you might be considered a simpleton and old-natured. Moreover, direct selling is incredibly challenging and presents new problems and growing responsibilities. A direct sales software lets you manage your responsibilities and handle your sales. Imagine a normal day out for a meeting; you left your office outfitted with a wonderful presentation and brimming with confidence. Once you reached the client location, you informed your sales manager. After the…

How CRM software for education helps in recruiting the right candidates?

How CRM software for education helps in recruiting the right candidates?

The field of education has frequently come under the impression that it hasn’t changed in the last 400 years. In the same time period, even the flimsiest human activity has undergone unrecognizable changes. But as critical as it, the educational system has the same desk-table protocols that have been established centuries ago… Very well, the situation is now rapidly changing and evolving! Higher Education Institutions (HEIs) are now experiencing drastic changes. Students are now more…

Psychographic segmentation in B2B Industry. What’s, how’s and why’s?

Psychographic segmentation in B2B Industry. What’s, how’s and why’s?

Customer Segmentation in B2B Industry !!! Are you good at spotting the ideal customer for your business? Do you understand their actual needs or how your product/service would improve their businesses? Well, let me explain why you need psychographic segmentation. As you send an email or piece of collateral to a dozen of different prospects, the same sales pitch could appeal to each of your prospects in a different fashion. You can attract maximum customer…

Exceeding Expectations: Create Customer Delight with Customer Service CRM

Exceeding Expectations: Create Customer Delight with Customer Service CRM

Are you familiar with inbound marketing? If yes, then you must know the popular phrase – “attract, convert, close, delight.” All these four phases dictate the ability of the business or brand to go beyond set expectations. If you fail to do that, your voice will be swallowed-up by zillions of similar voices, all scrambling for a little bit of attention. Exceeding expectations through Inbound Marketing In Inbound marketing, you are basically trying to drive…

Starting a Company? Here’s How to Get Funding

Starting a Company? Here’s How to Get Funding

This is a guest post was written by Damien Justus. He is a freelance writer with a passion for business and technology. He writes primarily about technology trends in business, and anything else related. After you’ve had your business idea and ironed out a solid business plan, you need to figure out how you’re going to fund your company. The funding method you choose can have significant effects on both your own financial future and…

Create a better KPI Tracking System with Your Sales CRM Software

Create a better KPI Tracking System with Your Sales CRM Software

A sales CRM is essentially a better way to manage sales. Better managing your sales process can help you organize leads, generate more engagement that helps you increase the order value for each eventual closure. A sales management system helps you accurately track the sales KPIs on the reporting system (Key Performance Indicators), review sales performance metrics and start tracking the right performance metrics for your sales team. Everything through a single sales management system….

Kapture CRM Wins FinancesOnline’s Great User Experience Award for CRM Platform, 2017

Kapture CRM Wins FinancesOnline’s Great User Experience Award for CRM Platform, 2017

“Good things come to people who wait, but better things come to those who go out and get them.” We are thrilled to announce that Kapture CRM is recognized by FinancesOnline, a well-known B2B software review platform, once again, with the prestigious Great User Experience Award, 2017. Last year, Kapture was honored with the Expert’s Choice Award, based on a comprehensive review of its product and online customer portfolio. After a careful review of our special offerings…

How Mobile CRM Can Benefit Your Startup Business

How Mobile CRM Can Benefit Your Startup Business

India’s startup ecosystem continues to increase at a rapid pace. Now we have nearly 19,000 technology-enabled startup companies, according to Economic-survey 2015-2016. However, despite the innovative ideas and ground breaking projects, many businesses struggle to survive the competition, and many are eventually forced to shut down. Accepting the challenges, many companies are now using Customer Relationship Management software and getting wonderful benefits out of it. As per the latest survey by Trackvia, successful implementation of…

Three Stratergic ways to use sales pipeline management to prevent loosing sales dollars

Three Stratergic ways to use sales pipeline management to prevent loosing sales dollars

Your sales team is getting enough leads every day and giving enormous effort to convert them. But unfortunately most of the leads are slipping out of your hands, restricting you from getting right ROI. Investing in marketing channels such as SEO, inbound, PPC, trade shows is effective enough for increasing the lead generation rate. However, some extra tricks are needed for a successful sales pipeline management. A leaky pipeline is an adversity for a company….

3 secret keys to unlock the customer engagement in banking sector

3 secret keys to unlock the customer engagement in banking sector

The entire banking sector runs on relationships. For centuries, the relationships between the banks and their customers have been a backbone of the state’s economy. But with the increasing customer demand for better digital experience in this era, the banking sector is rapidly changing their customer engagement policies. Before, there was only one way to build firm customer relationships, and that was face-to-face interaction. People used to visit the bank to collect information about opening…

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