5 Ways CRM Software Influences Sales and Marketing Processes [Infographic]

5 Ways CRM Software Influences Sales and Marketing Processes [Infographic]

  Over last decade, sales and marketing industry has gone through a lot of changes. You need to adopt and leverage these changes to bring together positive variations in the environment. With increasing customer demands and ever changing customer behavior, you need to take a customer-centric behavior to excel in the industry. You need to adapt your new sales and marketing strategies based on available technologies. Such sales and marketing tools have dramatically transformed the…

5 Applications Of Mobile CRM to Achieve 5X Sales Results

5 Applications Of Mobile CRM to Achieve 5X Sales Results

Whether you are at office or shopping or bed, how often you don’t have your mobile phone beyond your arm’s reach? I bet that you could mostly palm your mobile phone by the flick of your wrist. The mobile phone has become an indispensible part of the 21st century’s lifestyle. But if you are even remotely associated with sales, this now becomes one of your work responsibilities; Today, the sales pro’s use mobile phone as…

Lead Qualification: How to nourish your Leads into Opportunities with CRM Software

Lead Qualification: How to nourish your Leads into Opportunities with CRM Software

  Lead generation is the primary objective of almost all inbound marketing strategies; however, it takes more than just lead generating skills to run a successful business and then be able to sustain it; you should be capable to convert the incoming leads into opportunities and then customers. Let’s first look into the lead generation dilemma. There are many marketing channels that help you generate high volume of leads. You can also flex your networking…

Five Vital Roles played by CRM Software in B2B Industry

Five Vital Roles played by CRM Software in B2B Industry

What separates the top-performing Business-to-Business (B2B) sales and marketing companies from their competitors? What are the winning practices that enable them to make predictable sales performance? Understanding and coming-up with a precise answer to these questions could actually decide your business fortune. Especially, as the B2B space is used to have winners that establish an overwhelming lead over the 2nd player. As the initial step, we need to determine why the B2B industry is so…

Targeted Email Marketing: How to achieve higher ROI with Smarter Segmentation

Targeted Email Marketing: How to achieve higher ROI with Smarter Segmentation

Do you want to streamline your customer E-mails and return activities? Are you trying to string together too many activities which erode your ROI? A great way to overcome this trouble is to have an Email marketing approach based on customer segmentation. In this, you are essentially dividing your audience and serving the right emails with customer-oriented messages. A right segmented email list lets you be more direct and focused with your email marketing activity….

Is sales pipeline management really important for sales growth?

Is sales pipeline management really important for sales growth?

In the modern business ecosystem, you shouldn’t push the customer into buying your product. Instead, you should nudge the customer into finishing the proposed purchase within a given time. The sales process progresses in a step-by-step manner that definitely takes time to result in a purchase. These step-by-step processes are termed as a sales pipeline that a particular lead should go through before conversion. Sales pipeline management is really important for running sustainable processes. Why…

Four Direct Steps to Determine Your Target Audience with Customer Segmentation

Four Direct Steps to Determine Your Target Audience with Customer Segmentation

You have come up with a great business idea – you are almost ready to roll-out. But before you go any further, you need to determine your target audience. You should also decide who will be the center piece of your different marketing moves and activities? Simply put, if you are selling pencil boxes, your target market should be school students. If your marketing message and retail outlets don’t follow this logic, it would be…

Four Major Criterions to meet your Customer’s Service Expectations

Four Major Criterions to meet your Customer’s Service Expectations

The term satisfaction is closely related to expectation. Relatively speaking, you only need to exceed your present expectations to achieve customer satisfaction. For better or worse, the recent years have seen customer expectation steeply climbing high. Yet, it’s more important than ever for businesses to impress and satisfy their customers. 89% of marketers think customer experience will become the main differentiator in 2017. Sometimes it’s really difficult to understand what customers want and how to…

3 Team Spirit Building Ideas to Enhance Employee Collaboration at Workplace

3 Team Spirit Building Ideas to Enhance Employee Collaboration at Workplace

The wheels of change are constantly moving and it’s a mandatory quality to be always on top of this churning wheel! A completely focused sales team is best placed to tackle this entire challenge. Great work environment is a necessity for all organizations. It can directly affect your business prospect in both positive and negative manner. A healthy office culture doesn’t become a reality overnight, but even the best team leaders won’t get much done…

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