FMCG Manufacturers Can Now Easily Track the Freshness of Retail Stock with Kapture’s Mobile CRM

Home > What's New > FMCG Manufacturers Can Now Easily Track the Freshness of Retail Stock with Kapture’s Mobile CRM

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Kapture’s FMCG CRM has been powering manufacturers with an inventory, sales and service management software that helps these companies track distributors, warehouses and retailers on a unified dashboard.

To enhance the profitability and effectiveness of these companies, Kapture CRM introduced a new module for the mobile application that allows on field sales staff to check the freshness of retail stock at stores by simply entering the manufactured date into the application.

3 Easy Steps to check the freshness of your stock with Kapture FMCG Mobile CRM

Step 1: Field agents log in to the application, choose the customer and check-in.

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Step 2: They then click the allocations option to access information on the products placed in the retailers’ chillers.

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Step 3: They can then check the freshness of the product by simply entering the manufactured date, post which the CRM tells them if the product is fresh or near expiry date.

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Conclusion

This feature is perfect for companies distributing perishable products across a number of stores, helping your on-field sales team maintain fresh stock across every chiller that your product is displayed on.

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