Content marketing is the one word that marketers all across the globe fear most. Actually, it’s producing impeccable content that makes their minds tick. While it is not rocket science, there are just a handful of businesses that do it right.
Creating an eye-catching piece of content is mostly a choice. You can put in the much needed time and efforts required and build a prosperous brand or take the road most traveled: poor content production; ultimately costing you time, money and resources. But, if you do choose to do the former, you can guarantee rainbows and unicorns for your business in the future.
An efficient content marketing strategy is one in which the content is providing value to your consumer. Unfortunately, most of the content on the World Wide Web is simply to blow its own trumpet. Whether you want to write engaging content to improve your conversion rate on your website or you want to improve your SEO, at the core of your content exists your understanding of your customers’ needs. The secret (mostly common sense though) to creating content that is both valuable and relevant to your target audience is by having a better know-how about who they are. Once you are aware of daily issues your customers struggle with, you can more effectively target them with tailored content by making it smart and engaging ultimately generating more prospects.
Here are ways to develop a better understanding of your target demographic enabling you to produce content that actually matters to them;
Build Buyer Personas
A buyer persona can be defined as a fictional representation of your ideal customer based on your target market and characteristic data about your existing customers. When creating a buyer persona you must consider including customer demographics, behavior patterns, motivations, and goals. Who they are, their likes and dislikes, and what they struggle with allows you to produce content catering to their needs.
Usually there is more than one buyer persona, as no individual is the same. In case you find multiple categories to group your consumers into, you must create personas for each category. Conducting accurate market research and gathering information will help you achieve the same.
Be Able To Provide Answers
Type a simple query into Google and you will be presented with a plethora of links, pictures and videos in no time. When people use a search engine, they ultimately are looking for answers and the job of a search engine is to deliver them.
Similar is the case with the content you create. When people are reading your blog post, going through an infographic or watching a video- they are looking for answers in order to gain knowledge. This is the reason why your content should be easy enough for a layman to understand and grasp quickly.
Use Customer Relationship Management (CRM) Systems
This point cannot be emphasized anymore than it already has. The use of Customer Relationship Management (CRM) software has been growing rapidly across the globe for quite a while now. However, there are still businesses looking for answers elsewhere.
It provides you with an easy access to customer interactions, sales and marketing data- all under one roof. This information helps you build a clearer picture of your relationship with your customer. You view their pain points, what appeals them most about your product or service, and the extraordinary feature they are in business with you.
In addition to this, you can determine what content works for your consumers and what doesn’t. It will enable you to create content that resonates most with your customer. CRM data is usually the basis on which most marketing campaigns are designed. With an ease of building impeccable digital marketing campaigns, Kapture CRM can help with grow your business with your customers.
Make Use Of Social Media Listening
Social Media is one platform which has endless benefits for your business, as all your customers reside there. Their interactions, purchases, reviews and feedback on social networking channels can either make your business or break it with a single blow. Thus, you must carefully monitor what your customers are saying about your business and your competitors in order to get valuable insights into their minds. Any information you gather from social media must be used to improve your business, along with addressing your customers’ pain points.
An aptly designed CRM platform can help you with the same. They can provide you alerts whenever someone talks about your brand. Kapture CRM is one such platform. To ensure that you don’t miss a single opportunity to gain a customer, it gives you prompt notifications. Once an alert comes through, you can review the communication and take the appropriate action.
Define the benefits
As a human being we have a tendency to know our gain in everything we do. People always desire to know, “what’s in store for me?”
A better way to communicate would be to make them understand how your products or services solve consumers’ needs instead of selling them your products and services directly. Letting your customers know what they will gain from business with you will always have a bigger impact than to continuously toot your own horn about your product or service. Benefits are ultimately what converts prospects into customers.