Turn customer dilemma into delight with smart service center automation

Turn customer dilemma into delight with smart service center automation

‘The best brands don’t invest in building service centers. They invest in creating world-class customer experiences.’ Customers expectations from the service center have dramatically changed in the digital era. The present-day customer expects an easy access to the service help desk, instant responses to their queries and even a same-day home repair for their equipment. With growing competition, a great service center experience can easily differentiate between a product that gets repeatedly bought and the…

Why your customer service and marketing team need to join hands

Why your customer service and marketing team need to join hands

Customer service and marketing are often sees as independent processes by most businesses. Indeed the differences are pretty obvious; marketing is acquiring new prospects and customer service is about keeping them happy. Both the departments have separate strategies and training procedures, and the employees of the respective departments could even be situated in different geographical locations. But do you really think they are independent of each other? No…. don’t say YES. Because, it is NOT…

5 customer service skills that make a great customer service employee

5 customer service skills that make a great customer service employee

There is a popular theory that each individual is born with a definite set of attributes that would make him or her successful in a particular career. In most careers, these attributes are really obvious. For being a designer, you should have high visual intelligence. If you are a programmer, you should have high-level dexterity in that particular programming language. An archaeologist should carry a great love for ancient history, while the race car driver…

How to measure the ROI of your customer service?

How to measure the ROI of your customer service?

If you are a part of an established business, determining and maximizing the ROI is the guiding light towards making the right business decisions. The logic goes that a particular activity that generates the highest ROI should have the highest priority. In this sense, the sales and marketing departments are considered as the most valuable parts for most businesses. Usually, the customer service doesn’t figure in the primary ROI-generating activities. First of all, can you…

Five irrefutable Metrics to evaluate your Customer Service Performance

Five irrefutable Metrics to evaluate your Customer Service Performance

Presently, customer service is the customer facing front for most enterprises. Most businesses are known to be heavily invested at creating high value customer exchanges. For this, most enterprises also recognize the value of customer retention. If you are still impervious to the significance of high value customer service, your business run a high risk of getting marginalized. Joining the dots, it simply means that you need to systematically improve your customer service performance standards….

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